Century Flooring unveils new brand identity, launches new “Classic Collections” product lines
New merchandising and marketing materials feature stylish new look; Six new collections feature 100% domestically harvested and manufactured wood
Dallas, August 28, 2008 – Century Flooring has re-launched its brand, with a complete overhaul of its logo, website, packaging, marketing materials and merchandising elements, as well as a new focus exclusively on domestically harvested and manufactured woods in all of its product lines.
In its inaugural product launch as the “new” Century, the brand has unveiled six new lines of solid hardwood and engineered wood flooring – collectively called the “Classic Collections” – that highlight the best of traditional American woods, including oak, maple, hickory, cherry and walnut varieties. The six new lines encompass a total of 56 new items.
“When our dealers and distributors think about Century’s precision-crafted wood floors, we want them to think ‘clean’ and ‘classic.’ There’s no better way to convey that than through the fresh new look of our marketing and merchandising materials – a look that’s both streamlined and traditional,” said Donnie Bower, Century Flooring’s brand business unit manager. “Additionally, many homeowners feel frustrated and confused by the overwhelming number of hardwood flooring options. We want to help them, and our dealers, by providing a selective assortment that focuses solely on the most beautiful, classic American wood looks.”
Century has also begun integrating its CenturySeal Advanced finish, a new finish with 3M technology, into many of its product lines. This new finish, which is added to the wood during the curing process, helps repel grime and stains – ultimately making Century products much easier to clean and maintain, because they do not attract dirt as quickly as those not finished with CenturySeal Advanced.
Century has also implemented an innovative PureBond formaldehyde-free engineered flooring technology that replaces traditional urea formaldehyde hardwood plywood construction with technology that adds no formaldehyde to the finished flooring, creating products that are healthier for families and the environment.
Century Flooring products will continue to be offered exclusively through a network of the finest North American wood distributor specialists.
New Product Descriptions:
Arlington Oak – Solid Oak Hardwood
Arlington Oak is a traditional solid oak that features eight classic oak colors (Red Oak Natural, White Oak Natural, Caramel Oak, Honey Oak, Espresso Oak, Tawny Oak, Vineyard Oak and Amber Oak), with medium shade variation and a semi-gloss finish. All colors are available in 2 ¼” and 3 ¼” wide planks that have eased edges and square ends.
Arlington Oak features the CenturySeal Advanced finish with 3M technology and is backed by a 20-year surface wear warranty.
Yardley Maple – Solid Maple Hardwood
Yardley Maple is a solid maple collection with subtle character. It comes in four colors (Natural Maple, Sunset Maple, Cappuccino Maple and Mink Maple), each of which boasts medium/high shade variation and a semi-gloss finish. Yardley Maple is available three widths — 2 ¼”, 3 ¼” and 5″ planks – each with eased edges and ends.
Yardley Maple features the CenturySeal Advanced finish with 3M technology and is backed by a 25-year surface wear warranty.
Durham Hickory – Solid Hickory Hardwood
Durham Hickory is a rustic, natural hickory with rich color variation. It comes in one color (Hickory Natural) and three plank widths – 2 ¼”, 3 ¼” and 5″, each with eased edges and ends and a semi-gloss finish.
Durham Hickory features the Century’s CenturySeal Advanced finish with 3M technology and is backed by a 25-year surface wear warranty.
Cabot Oak – Solid Oak Hardwood
Cabot Oak is a collection of oaks with rich character and heavy knots, complimented by its eight classic colors (Red Oak Natural, White Oak Natural, Caramel Oak, Honey Oak, Espresso Oak, Tawny Oak, Vineyard Oak and Amber Oak) – all of which are available in 2 ¼”- and 3 ¼”-wide planks. Cabot Oak features eased edges, square ends, a semi-gloss finish and medium/high shade variation.
Cabot Oak features the CenturySeal Advanced finish with 3M technology and is backed by a 15-year surface wear warranty.
Lucerne Domestic Species Collection – Domestic Engineered Wood
The Lucerne Domestic Species Collection is comprised of three-inch engineered planks in a variety of classic wood species, including maple, hickory, cherry and walnut. The collection’s four colors (Maple Natural, Lincoln Hickory Natural, American Cherry Natural and Brownbridge Walnut) features a satin finish and kissed edges and ends.
The Lucerne Domestic Species Collection is made from five-ply engineered hardwood and features the CenturySeal Advanced finish with 3M technology. It is backed by a 25-year surface wear warranty.
Lucerne Oak Collection – Engineered Oak
The Lucerne Oak Collection features the look of classic oak in five earthy colors (Desert Natural Oak, Ozark Vista Oak, Prairie Wheat Oak, Cherry Harvest Oak and Cider Mill Oak). The collection’s three-inch planks are made with five-ply engineered hardwood and come with satin finish and kissed edges and ends.
The Lucerne Oak Collection features the CenturySeal Advanced finish with 3M technology and is backed by a 25-year surface wear warranty.
About Century Flooring
Century Flooring is a domestic manufacturer of the highest quality solid and engineered hardwood flooring. Century’s product range is 100% US made with wood harvested from local and regional forests and is sold through independent wood distributor specialists.
###
Images and samples available upon request.
Website: www.centuryflooring.com
Media Contact: Cooper Smith
cooper@coopersmithagency.com, (214) 329-9191
