GreatBrewers.com releases Beer Sommelier
DALLAS, June 9, 2009 – Masterfully select the best beer styles to pair with any dish, see examples of those styles, and track down individual beers in your neighborhood with ease using the all new Beer Sommelier on GreatBrewers.com.
Beer is increasingly considered the ideal beverage to accompany food for its palate cleansing carbonation and its diverse range of styles featuring flavor and aroma characteristics that can enhance any dish. But selecting the right beer style to complement a specific dish, and tracking down a retailer that carries that style presents inherent challenges. For the first time ever, GreatBrewers.com, which includes Dallas-based Ben E. Keith Beverages as a founding partner, breaks down these barriers with the Beer Sommelier.
The Beer Sommelier graphically displays more than 250 unique dishes, which are categorized by main ingredient. Once you select a dish, the Beer Sommelier will recommend the best beer complements ranging from the more than 140 styles recognized by the Brewers Association. Then, see examples of each beer style that are available in your neighborhood and use the beer finder feature to map the closest bars, restaurants, and beer stores that currently stock that item.
According to Eric McKay, the creator of GreatBrewers.com, “America’s growing affection for craft beer lies in its extraordinary diversity of styles, its growing availability in the market, and its unparalleled ability to harmonize with food. With the Beer Sommelier, we hope we can help more people make the revelation that a well-paired beer style can so dramatically enhance the culinary experience.” The Brewers Association reports that craft beer has consistently been the fastest growing segment of the adult beverage industry since 2003.
McKay, a BJCP beer judge, with insights from Brooklyn Brewery brewmaster Garrett Oliver, and the late beer writer Michael Jackson, provided the pairing recommendations for each dish. The beer finder on GreatBrewers.com is powered by perpetually updated sales data from 22 of America’s leading craft and specialty beer wholesalers located throughout Maryland, Massachusetts, New Jersey, New York, Texas, Virginia, Washington, D.C. and Wisconsin, with additional locations to come later in 2009.
Visit the Beer Sommelier today at www.greatbrewers.com/beer-sommelier and savor your next meal with the perfect beer accompaniment.
About Ben E. Keith Beverage Distributors
Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company – Beverage Distributors is one of the largest independent Anheuser-Busch wholesalers in the country. The company also distributes import beers, craft beers, wine products and nonalcoholic beverages. With ten regional branches in Texas including Abilene, Austin, Commerce, Dallas, Denton, Fort Worth, Houston, Llano, Palestine and Waco, the company operates throughout the state of Texas. For more information, please visit http://www.benekeith.com/beverage.
###
Media Contact: Diana DuBois
diana@coopersmithagency.com, (214) 329-9191
