Dal-Tile Corp. named No.1 Ceramic Tile Brand in “Builder” Magazine’s Annual Brand Use Study
Dal-Tile Corp. takes top ceramic tile spot in national survey of more than 10,000 homebuilders
DALLAS, August 17, 2009 – Dal-Tile Corp., the largest U.S. manufacturer and distributor of ceramic tile and natural stone, was named the No.1 brand in the ceramic tile category in the 2009 BUILDER Brand Use Study. The BUILDER Brand Use Study is the only brand research available that surveys homebuilder’s familiarity, use, preference and quality perception across 87 product categories. With more than 10,000 homebuilders surveyed, the study is the largest builder research study in the industry.
“This award is very important to us because it was voted on by homebuilders. We work very hard to build strong relationships with homebuilders through exceptional service and product selection,” said Lori Kirk-Rolley, senior marketing director for Dal-Tile Corp.
Dal-Tile Corp. placed first in the areas of familiarity, use and preference, allowing the tile manufacturer to take home top honors in the ceramic tile category.
About Dal-Tile Corp.
Dal-Tile Corp., a division of Mohawk Industries, is the largest manufacturer, distributor and marketer of ceramic tile and natural stone in North America. Headquartered in Dallas, Texas, the company has over 7,000 employees at its North American facilities and sells its products through a network of more than 250 company-owned sales service centers, independent distributors and leading home center retailers nationwide.
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Media Contact: Diana DuBois
diana@coopersmithagency.com, (214) 329-9191
