Daltile signs on for the seventh consecutive season of ABC’s “Extreme Makeover: Home Edition”
DALLAS, August 25, 2009 – Daltile, the largest U.S. manufacturer and distributor of ceramic tile and natural stone, has signed on for its seventh consecutive season as tile provider to ABC’s hit show “Extreme Makeover: Home Edition.” Daltile has supplied tile for nearly every episode of the show’s current six-season run, including the pilot episode filmed in September 2003. “Extreme Makeover’s” seventh season premieres on Sunday, September 27, 2009.
“For nearly six years we have worked side by side with ABC and ‘Extreme Makeover’ to help well-deserving families all across America,” said Lori Kirk-Rolley, senior marketing director for Daltile. “The show has been a great vehicle for showcasing many of our most stylish products while helping the ‘Extreme Makeover’ movement honor and support families and communities in their time of need.”
“The feedback we get from our participation is amazing. It’s energized both Daltile’s employees and dealers, as well as our customers,” Kirk-Rolley added.
In season seven, the show’s designers have used a variety of stylish Daltile products, including Stone Radiance, Traditional Terrazzo, Metro Leather, Metal Effects and Timber Glenn.
Additionally, in its first media appearance, Daltile’s newly-launched Manufactured Stone series was recently featured in a season six episode where it was used on a massive, 26-foot tall fireplace in a home built for a Florida family who, in a hurricane-damaged home, was in need of modifications for the blind and the deaf children they adopted from China.
About Daltile:
Daltile, a division of Mohawk Industries, is the largest manufacturer, distributor and marketer of ceramic tile and natural stone in North America. Headquartered in Dallas, Texas, the company has more than 7,000 employees at its North American facilities and sells its products through a network of more than 250 company-owned sales service centers, independent distributors and leading home center retailers nationwide.
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Images and samples are available upon request.
Media Contact: Diana DuBois
diana@coopersmithagency.com, (214) 329-9191
on Aug 25 in press release tagged Daltile
