Cooper Smith Agency provides a full spectrum of communications services to help maximize your business’ potential.
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Public Relations/Publicity
Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment. From flooring dealers to construction executives, restaurant owners to university facilities managers, we aim to get our clients’ news in front of their existing and prospective clients through the magazines, websites, newsletters and blogs that they read.
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Social Media
These days, talking directly to your core audiences is oftentimes more effective than going through traditional media channels. We’re increasingly help our clients stay in touch with their “fans” on Facebook and “tweeting” about their latest news on Twitter.
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Newsletters & e-Newsletters
Talking directly to customers, clients and employees is an essential part of every business. Unfortunately, it’s often overlooked in the hustle and bustle of everyday business matters. Cooper Smith Agency takes charge of our clients’ outreach projects and produces high-quality newsletters, online or on paper, that our clients are happy to call their own.
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Community Relations
Being involved in the community doesn’t just make you feel good, it can help your business as well. Our team works hard to maximize the potential of every opportunity to secure as much exposure as possible for our clients’ generosity.
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Employee Communications
Ask any sales or communications expert to name what audience they think should be every business’ top priority. Chances are they’ll say employees. However, in most cases, employees are often the last ones to know about a company’s latest news and newest products. The experts at Cooper Smith Agency have years of experience tailoring messages to internal audiences and evaluating their effectiveness. Additionally, we can provide full-service event management for company outings, annual meetings and client open houses.
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Marketing Collaboration
We’re publicists at heart, and it’s what we do best, but we also know how to “play” well with our clients’ sales teams and ad agencies to develop outreach programs that help meet both the media’s unique editorial needs and the company’s marketing goals.
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