Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in their industries have trusted us


Meet The Team

Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations, including the United Way of Metropolitan Dallas, Ben E. Keith Co., Southwest Airlines, Dal-Tile Corporation, Turner Construction Co., Cirque du Soleil, American Cancer Society and Citigroup.

In 2011, Cooper was recognized as a Dallas Business Journal’s “Top 40 Under Forty” honoree, which is given once a year to executives and entrepreneurs who are at the top of their game professionally, and personally and have demonstrated a commitment to the North Texas community.

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

In 2005, Cooper was honored by SMU’s Division of Corporate Communications & Public Affairs as the year’s “Rising Star,” an award recognizing outstanding young alumni of the university.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association. Cooper sits on the advisory board to the public relations program at SMU, on the Governing Committee for the DFW Federal Club, and on the Board of Directors for Texas Ballet Theater. He has previously served on the board of SMU’s Young Alumni Associates.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her husband and family, as well as football games at her alma mater Texas Christian University. Go Frogs! Arden, our Managing Director, joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

Alexandra Ruffo

Account Supervisor

Alexandra Ruffo

Account Supervisor

Since mastering her skill set as an Account Executive with Cooper Smith Agency and proving to be an invaluable member of the team, Alexandra has stepped into the role of Account Supervisor, where she utilizes her building materials product knowledge to help oversee several client accounts.

Prior to joining Cooper Smith Agency, Alexandra gained experience working on a variety of high-profile accounts including Frost Bank, General Motors, Fitbit and YouTube. Her responsibilities included securing media placements for her clients, community management and copywriting, to name a few.

In her free time, Alexandra loves exploring the outdoors, watching endless hours of television (when she doesn’t have a great book in hand) and planning trips to faraway lands.

Aubrey Schumacher

Account Executive

Aubrey Schumacher

Account Executive

As an Account Executive, Aubrey Schumacher gains client media exposure through innovative PR and communications initiatives. Born and raised in the Lone Star State, Aubrey is passionate about putting you in headlines to boost your business. Aubrey graduated from The University of Arkansas with a bachelor’s degree in advertising/public relations.

Prior to joining Cooper Smith Agency, Aubrey fine-tuned his craft working for an extensive list of diverse clients ranging from local startups to Fortune 500 brands like J.B. Hunt Transportation. His responsibilities ranged from social media management, brand development and community relations campaigns.

After a brief stint in Oklahoma City, Aubrey is very excited to be back in Dallas to take on new clients in his home state. When he isn’t at the office, you can find him in a kickboxing gym, reading at a coffee shop or listening to the latest true crime podcast.

Morgan McKinney

Account Executive

Morgan McKinney

Account Executive

Morgan McKinney works as an Account Executive, cultivating client relationships to garner meaningful media and consumer exposure. Morgan graduated from the University of Alabama with a dual degree in Public Relations and Spanish, which combined her passion for language and intrigue with the power of good storytelling.

Morgan comes to Cooper Smith Agency from Hill+Knowlton Strategies where she worked as an Account Executive on the AT&T account, compiling traditional and social media analyses on a variety of topics including mergers and acquisitions, sponsorships and product launches. Prior to Hill+Knowlton Strategies, Morgan gained additional PR agency experience working on a variety of healthcare and consumer accounts.

A Nashville native, Morgan enjoys spending her free time both exploring Dallas and traveling as much as she can.

Kiara Mitchell

Account Coordinator

Kiara Mitchell

Account Coordinator

Kiara Mitchell was born and raised in the Dallas area, and discovered her passion for public relations through a sports marketing class in high school. After earning her bachelor’s degree in public relations from The University of Alabama, Kiara returned to the DFW metroplex where she got her start in the digital marketing sphere, managing social media accounts, websites and email marketing efforts for a multitude of companies. She has worked with a diverse set of clients, ranging from small local businesses to Fortune 500 brands like Best Buy and Facebook. Her background in digital and social media gives her a unique and modern approach to getting your clients noticed.

Kiara is passionate about dance and fitness, and is a part-time instructor for a local dance company. During her time off, you can find her at an indoor cycling class or enjoying some live music around Dallas.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

Cooper Smith Agency Ranked One of North Texas’ Top Public Relations Firms by Dallas Business Journal

Dallas-based PR, social media and product placement firm has earned a spot on the list for more than a decade August 21, 2019 — Cooper Smith Agency, a Dallas-based public relations, social media and product placement firm, has been recognized again by Dallas Business Journal as one of the ‘Top North Texas Public Relations Firms.’ The agency has been included […]

LATICRETE Looks to the Future with 3D Printing Mortar Technology Advancements

3D printable mortar prototype will expand the company’s product offerings and significantly impact the future of the construction industry  August 21, 2019, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, is solidifying its place as a driving force behind industry advancements with an investment in 3D printing mortar technology. The company is […]

KWA Construction Celebrates 15 Years of Multifamily Success

The family-owned business celebrates a legacy of helping millions achieve a higher standard of living August 9, 2019 – KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, celebrates 15 years of business and industry success this month. Since its founding in 2004, KWA Construction has built thousands of units across the state, totaling over $1 billion […]


Our Clients In The News

LATICRETE Kicks Off 2019 SPECTRALOCKⓇ “Work Hard. Play Hard.” Sweepstakes

One lucky recipient will win a brand new 2019 JeepⓇ Wrangler Sport  August 16, 2019, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a prize promotion for its U.S. and Canadian customers (excluding Quebec) to celebrate the performance of its SPECTRALOCKⓇ product line. SPECTRALOCK products are known for delivering high-quality […]

More apartments on the way at Frisco Square (KWA Construction)

A Frisco apartment community that’s on the way will bring more rental units to the city’s town square development. The Kilby rental community is part of the Frisco Square development on Main Street east of the Dallas North Tollway. The four-story project is being built by KWA Construction for developer Toll Brothers. Read the full article from the Dallas Morning […]

Sky-high office building undergoes dramatic front lobby makeover (LATICRETE)

“Immediately when we landed 7000 Central Park, we decided to use LATICRETE® products for the installations,” said David Allen Company Project Manager Eric Knight. “We’ve worked with LATICRETE for years and can always rely on their quality of product and high-end customer service. The products we used were instrumental in making sure the large-and-heavy gauged porcelain panels specified for the walls […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.