WHAT WE DO

Services

Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.

Storytelling

There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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WHO WE’VE HELPED

Many of the top names in their industries have trusted us

WHO WE ARE

Cooper Koch

Principal

Cooper Koch

Principal

Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

CHARACTERISTICS OF EXCELLENCE

Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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NEWSROOM

The Latest From Our Clients

Laticrete - Permacolor

Inspired By the World’s Foremost Paint and Color Experts, LATICRETE Launches New Special Edition Grout Color Options to the PERMACOLORⓇ Select AnyColor™ Line

In addition to over 10,000 possible color options, LATICRETE now offers shades designed to represent the colors of the year from new BEHRⓇ, PantoneⓇ, Benjamin MooreⓇ and Sherwin-WilliamsⓇ palettes LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a refreshed selection of special edition grout colors to the PERMACOLORⓇ Select AnyColor™ line. PERMACOLOR Select […]

KWA Construction Promotes Corey Pruitt to Director of Operations

Pruitt will lead the multifamily contractor’s operational activities, including presiding over project managers and ensuring goals for project safety and construction quality are met. KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, has promoted Corey Pruitt to Director of Operations. In his new role, Pruitt will spearhead all operational activities, including overseeing project managers and conducting […]

Kilby Recognized as a ‘Best Urban Multifamily Project’ Finalist in North Texas by the Dallas Business Journal

The signature awards program honored the state-of-the-art, upscale apartment community built by KWA Construction in the $600 million Frisco Square. Kilby, a high-end residential apartment community built by KWA Construction in the $600-million Frisco Square in Frisco, Texas, was honored as a finalist of the ‘Best Real Estate Deals of 2020’ by the Dallas Business Journal. The four-story, 258-unit complex […]

IN THE NEWS

Our Clients In The News

Dark and Durable (DWM Magazine)

Our client SoftLite Windows and Doors now offers the highly anticipated black window frames in select designs, providing design flexibility and a modern upgrade for any home’s exterior and interior. “Last year provided homeowners a greater opportunity to renovate their homes and create unique and sophisticated spaces, leading to many of our customers requesting black-on-black choices as a timeless and […]

LATICRETE - STRATA_HEAT

A+Product Awards 2021 Finalist: STRATA_HEAT™ by LATICRETE®

Our client, LATICRETE was a finalist in the ‘Residential Product Systems’ category for their product system STRATA_HEAT™! STRATA_HEAT™ offers customers peace of mind due to its sustainability, increasing thermal heat diffusion by 20% while reducing energy costs up to 15% and minimizing cold spots to make homes feel more comfortable. The system not only has unparalleled innovative floor warming qualities […]

TESTIMONIALS

Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer

CONTACT US

Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.