Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in the building products, commercial real estate and construction industries have trusted us

Image of KWA Construction logo.


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

Boston Heights Recognized in Prestigious ‘Affordable Housing Vanguard Awards’

The National Affordable Housing Management Association honored the Benbrook, Texas, community for its high-quality design and resourceful financing. Boston Heights, an affordable, 165,000-square-foot garden-style complex, was named the winner of the ‘Affordable Housing Vanguard Awards’ by the National Affordable Housing Management Association (NAHMA) in the ‘New Construction, Large Property’ category. Recognized for bringing cost-effective, convenient and eco-friendly living to the […]

Adam O'Daniel New Senior VP of Marketing for Open Mortgage

Open Mortgage Taps Adam O’Daniel as Senior Vice President of Marketing

Proven marketing and communications leader with financial services expertise will spearhead the Austin-based mortgage lender’s marketing strategy Open Mortgage, a multi-channel mortgage lender dedicated to empowering the dream of homeownership, has appointed Adam O’Daniel as Senior Vice President of Marketing. O’Daniel will manage a team of high-performing Marketing and Learning and Development members, driving all of Open Mortgage’s enterprise marketing […]

Presidium Expands Jacksonville Portfolio With Plans for a New 356-Unit Luxury Multifamily Development, Presidium Park

Following the success of the firm’s two other Jacksonville developments, Presidium Park will offer top-tier amenities built for modern living and convenient access to one of North Florida’s most thriving areas Presidium, a diversified real estate development, investment and management firm, has broken ground on Presidium Park, a 400,000-square-foot modern community nestled in Jacksonville, Florida’s St. Johns Town Center area. […]


Our Clients In The News

Atlantica at Burleson Apartments (ARCHITECT Magazine)

Our client KWA Construction has topped out on the 296,175 square feet development Atlantica at Burleson. Located between Dallas and Fort Worth, future residents can experience all that North Texas has to offer. The amenities include an outdoor gaming lawn, fitness and yoga studio, a dazzling pool, and a dog spa. Read ARCHITECT Magazine‘s full article here.


Spartacote Floor Coatings by Laticrete Gets Expansive Upgrade with Addition of New Self-Leveling Epoxies, Primer and Enhanced Pigment System (Tile Magazine)

Our client LATICRETE significantly expanded its SPARTACOTE® product line with new self-leveling epoxies, primer, and enhanced Universal Pigment System. The bundle will eliminate the need for installers to stock multiple primers and reduce inventory carrying costs. Read the full article by Tile Magazine here.

Reverse Mortgage Industry: Higher Social Security Benefits Don’t Diminish Product Need (Reverse Mortgage Daily)

The Social Security Administration (SSA) announced that the Social Security and Supplemental Security Income (SSI) benefits will increase for the first time in 40 years to 5.9% starting in 2022. Our client Open Mortgage’s Founder and CEO Scott Gordon, spoke with Reverse Mortgage Daily about making the distinction between the human benefit and the business reality for the industry. Read […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.