Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in their industries have trusted us


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

Overhead Door™‎ Brand Introduces the Universal Keypad, Delivering a Convenient Solution to Homeowners

 Homeowners will now be able to control multiple garage door openers from some of the most popular brands sold in the U.S. with the brand’s first Universal Keypad July 7, 2020 – Overhead Door™ Brand, one of the leading brands of garage doors and openers for residential, commercial and industrial applications, has introduced its first Universal Keypad, allowing homeowners to […]

Open Mortgage Joins the Movement to Stop Hate For Profit

Mortgage lender pledges to suspend Facebook advertising in response to the social media giant’s failure to address the proliferation of hate and misinformation on its platform July 1, 2020 —­ Open Mortgage, a multi-channel mortgage lender dedicated to empowering the dream of homeownership, has pledged to suspend its Facebook advertising for the month of July in solidarity with Stop Hate […]

LATICRETE Kicks Off SPECTRALOCK® 1 “Pick 1” Sweepstakes to Celebrate the Most Evolutionary and Versatile Pre-Mixed Grout on the Market

One lucky winner will have the grand prize choice of a truck, a boat with a trailer or a once in a lifetime vacation June 29, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a prize promotion for its U.S. and Canadian customers (excluding Quebec) to celebrate the launch […]


Our Clients In The News

Open Mortgage Pulls Ads from Facebook, Instagram in Massive Hate Speech Protest (Reverse Mortgage Daily)

With our client, Open Mortgage, being an advocate for change and growth, they have recently joined the Stop Hate For Profit movement. This campaign is calling out major social media companies by suspending their advertisements in July in hopes they do their part in stopping the spread of hate and misinformation on their platforms. At Open Mortgage, they strive to […]

Open Mortgage CEO: Reverse Mortgage Volume ‘Exploding,’ Tech Preparation Pays Off (Reverse Mortgage Daily)

Reverse Mortgage Daily turned to the mortgage experts, our client, Open Mortgage, on how the industry has changed and continues to adjust to the current pandemic. “We have seen volume exploding due to low interest rates. The crisis has people looking for solutions and has increased applications. But we do see some folks not moving forward because of COVID-19 and […]

LATICRETE’S “Rapid Recovery” Awareness Campaign Provides Fast-Acting Solutions for a Rebounding Construction Industry (Tile Letter)

Our client, LATICRETE, is leading innovation by introducing their new “Rapid Recovery” Awareness Campaign. Due to the current pandemic, construction projects have been delayed. With this new campaign, our client has compiled a list of fast-acting solutions to efficiently and effectively get projects back on track. Read the full article here.


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.