WHAT WE DO

Services

Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.

Storytelling

There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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WHO WE’VE HELPED

Many of the top names in their industries have trusted us

WHO WE ARE

Cooper Koch

Principal

Cooper Koch

Principal

Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

CHARACTERISTICS OF EXCELLENCE

Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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NEWSROOM

The Latest From Our Clients

Dallas Business Journal Ranks Cooper Smith Agency One of North Texas’ Top Public Relations Firms

For more than a decade, the Dallas-based PR, social media and product placement firm has earned a spot on the list Cooper Smith Agency, a Dallas-based PR firm specializing in media relations, social media and product placements for building materials, commercial real estate and construction clients, has again been recognized by Dallas Business Journal as one of the ‘Top North […]

KWA Construction Tops Out on Affordable Senior Living Units for Phase II of Columbia Renaissance Square

123 age-restricted units are designed to be certified by the National Green Building Standard™ for improved energy efficiency, indoor air quality and lower utility costs KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, has topped out on Phase II of Columbia Renaissance Square in Fort Worth, Texas, following a successful completion of Phase I. Developed by […]

LATICRETE Elevates its Anti-Fracture Portfolio with 170.5 Sound & Crack Isolation Mat, Making it Ideal for Commercial Settings

New eco-friendly, pre-applied adhesive helps to protect a wide range of commercial tile installations from unsightly crack disfiguration LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched 170.5 Sound & Crack Isolation Mat, a high-performance acoustical underlayment system that muffles impact noises through ceramic tiles, stone and other hard surfacing materials. The 170.5 Sound & […]

IN THE NEWS

Our Clients In The News

The C-Suite: Scott Gordon (Mortgage Banker Magazine)

In the September issue of Mortgage Banker Magazine, they highlighted Scott Gordon, the CEO of our client Open Mortgage, in their C-Suite feature. With a proven record of success and a dedication to thrive, he shares what he loves about the industry and the habits he uses to stay on top. “I love startups, and every day in the mortgage […]

KWA Construction Tops Out on Affordable Senior Living Units for Phase II of Columbia Renaissance Square (Senior Living News)

Our client KWA Construction has topped out on phase II of Columbia Renaissance Square in Fort Worth, Texas. This luxury yet affordable senior housing is designed to achieve certification by National Green Building Standard™ for improved energy efficiency, indoor air quality and lower utility costs. “Our ongoing partnership with Columbia Residential continues in earnest with the topping out of Columbia […]

Lindsay Colbert is Taking Presidium to New Heights (Multifamily Executive)

Lindsay Colbert, the Chief Operating Officer for our client Presidium, was recently named Multifamily Executive’s (MFE) Rising Star of the Year at its 2020 MFE Executive Awards. This prominent recognition also landed her the cover. “Her success and determination speaks for itself, but she’s even more of an inspiration than her track record can capture. Lindsay epitomizes the culture and […]

TESTIMONIALS

Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer

CONTACT US

Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.