Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in the building products, commercial real estate and construction industries have trusted us

Image of KWA Construction logo.


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

The Architect’s Newspaper Recognizes Wayne Dalton® as a ‘2021 Best of Products’ Award Winner

The industry-leading Model 523RX Security Shutter system has been recognized for superior innovation, aesthetics, performance and value in The Architect’s Newspaper ‘Openings — Safety’ category  Wayne Dalton, a leading manufacturer of residential and commercial door solutions, has been selected by The Architect’s Newspaper as a winner of the ‘2021 Best of Products’ awards, with Model 523RX Security Shutter recognized in […]

Presidium Moves into Prosperous Grand Prairie Market with the Leasing of Presidium Hill Street

With more eyes on North Texas than ever before, the 290-unit community will provide luxury housing and offer easy access to numerous highways and employment centers  Presidium, a diversified real estate development, investment and management firm, is now leasing Presidium Hill Street, a four-story multifamily community in Grand Prairie, a hotspot for major corporate relocations in North Texas. The 13-acre […]

Presidium Honored as One of the 2022 Best Places to Work in Multifamily® By Multifamily Leadership

Presidium receives national recognition for the fourth year in a row for having an admirable workplace culture that drives its team members forward   For the fourth consecutive year, Presidium, a diversified real estate development, investment and management firm, has been named among one of the Best Places to Work Multifamily® in the nation by Multifamily Leadership. This coveted awards program […]


Our Clients In The News

Multifamily Represents the Land of Opportunity for North Texas Developers in 2022 (RE Business Online)

North Texas commercial real estate is experiencing hyperactivity with multifamily developments. John Griggs, Co-Founder and Co-CEO for our client Presidium shares his expert opinion in Re Business Online‘s January’s issue of Texas Real Estate Business. Read the full article for Griggs insights here.

2021 MVP Awards (PRODUCTS Magazine)

Our client Wayne Dalton’s Luminous® Model 8450 won Silver in the ‘Doors + Windows’ category at PRODUCTS Magazine’s 2021 MVP Awards. With a record number of entries this year and impressive innovation across the board, our client was able to shine as one of the best products in the industry. Inspired by glistening skyscrapers, Wayne Dalton introduced Luminous®, a sleek, […]

Open Mortgage’s New President Talks 2022 Reverse Mortgage Priorities (Reverse Mortgage Daily)

As of December 6, 2021, Joe Stephenson has served as the first-ever president for our client Open Mortgage. The creation of the new position is said to allow the company’s founder – CEO and 2021 RMD Changemaker Scott Gordon – to pursue other growth-related activities beyond the day-to-day management of the company. Reverse Mortgage Daily sat down with Stephenson to discuss his […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.