WHAT WE DO

Services

Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.

Storytelling

There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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WHO WE’VE HELPED

Many of the top names in their industries have trusted us

WHO WE ARE

Cooper Koch

Principal

Cooper Koch

Principal

Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

Alexandra Ruffo

Account Supervisor

Alexandra Ruffo

Account Supervisor

Alexandra oversees Cooper Smith Agency's building products client portfolio.

Prior to joining Cooper Smith Agency, Alexandra gained experience working on a variety of high-profile accounts including Frost Bank, General Motors, Fitbit and YouTube. Her responsibilities included securing media placements for her clients, community management and copywriting, to name a few.

In her free time, Alexandra loves exploring the outdoors, watching endless hours of television (when she doesn’t have a great book in hand) and planning trips to faraway lands.

CHARACTERISTICS OF EXCELLENCE

Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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NEWSROOM

The Latest From Our Clients

Presidium Ranked Among Best Places to Work in Multifamily for Second Consecutive Year

Texas-based real estate investment and management firm places 14th on Multifamily Leadership’s national list of Best Places to Work Multifamily™ for 2020 November 21, 2019 – Recognized as an industry leader for the second consecutive year in a row, Presidium has been named one of the Best Places to Work Multifamily™ for 2020. The annual list published by Multifamily Leadership […]

Overhead Door™ Brand Brings the Heat on New Season of HGTV’s Hot Properties: San Diego

All-Star selling trio teams up to renovate a San Diego home with an Overhead Door™ garage door, elevating its curb appeal resale value November 1, 2019 – HGTV’s hottest new home renovation show Hot Properties: San Diego follows realtor Seth O’Byrne, real estate agent Mia Tidwell and contractor Andrew White, as they help homeowners sell their San Diego properties through […]

Overhead Door™ Brand Introduces EverServe™ Springless Security Grille Model 671S with 300,000 Cycle Life

Built for continued, reliable operation, Model 671S is a springless grille from the Overhead Door™ Rolling Security Grille line November 20, 2019 – Overhead Door™ Brand, one of the leading brands of garage doors and openers for residential, commercial and industrial applications, has introduced the newest addition to its Rolling Security Grille product line, the EverServe™ Springless Security Grille Model […]

IN THE NEWS

Our Clients In The News

$300 million Lewisville rental community opens final phase (KWA Construction)

Developer Huffines Communities has completed the final phase of its huge Hebron 121 Station apartment community in Lewisville. Located north of State Highway 121 near Stemmons Freeway, the 90-acre project was started almost a decade ago. Since then, 1,700 apartments have been built in the $300 million resort-style rental community. Builder KWA Construction just finished the fifth phase of the […]

LATICRETE Innovation on Display at 2019 Concrete Decor Show

New SPARTACOTE™ Flex XPL Low Gloss floor coating will be introduced to the industry for the first time  October 1, 2019, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will be showcasing its latest product solutions at the Concrete Decor Show in Arlington, Texas. Located at Booth 223, expert decorative concrete trainers, […]

TESTIMONIALS

Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer

CONTACT US

Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.