Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in their industries have trusted us


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

LATICRETE Showcases Most Recent Product Launches to Drive the Industry Forward at Total Solutions Plus

Innovative product solutions include SPECTRALOCK® 1, the only pre-mixed grout with epoxy performance on the market  For the 11th annual Total Solutions Plus conference by the National Tile Contractors Association, LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will give attendees a virtual first-hand look at the company’s latest flooring solutions. Products showcased will include SPECTRALOCK® […]

KWA Construction Tops Out on Second Phase of Arlington Commons

The Truman, Phase II of the largest redevelopment project in Arlington, Texas history, will offer 358 luxury apartment units and best-in-class amenities KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, has topped out on Phase II of Arlington Commons, one of the largest redevelopment projects in North Texas. Developed by the Nehemiah Company, Arlington Commons will […]

LATICRETE Featured on This Old House Digital TV Series, ‘Idea House Build’

Leading manufacturer contributes multiple products to the series’ sixth-year productions, “Idea House Build: Cottage on the Cape” and “Idea House Build: Farmhouse in Fairfield County” LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has contributed multiple products to the digital television series “Idea House Build,” a show by This Old House that inspires homeowners with […]


Our Clients In The News

Crane Watch Update: McKinney apartments sell, 1,609 more units in DFW underway (Dallas Business Journal)

Our client KWA Construction has topped out on the second phase of Arlington Commons landing them a feature in Dallas Business Journal‘s Crane Watch update. This second phase, called The Truman, will have 358 units and will be completed by August 2021. Located in Arlington, Texas, this phase will feature units ranging from studios to three bedrooms and range in size […]

LATICRETE features Angie Halford Ré of Unique Mosaics, LLC (TileLetter)

LATICRETE products were featured on the cover of TileLetter’s October issue. Multiple products were used in various projects from the women-owned tile and mosaic company. Using LATICRETE products for the vast majority of her jobs, Angie has successfully crafted masterful projects for an assortment of commercial and residential clients. One of the most important things for her is seeing her […]

My Reality: Cooper Koch on Incorporating More Humanity Into Your Interactions With Others (D CEO Magazine)

“One piece of advice I have is to let humanity more into your interactions with people. I make it my priority to know my employees as people because it helps me understand them. People’s life experiences, all the way back to their youth, impact the way they think about things. It’s our job to understand that part of it so […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.