Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in the building products, commercial real estate and construction industries have trusted us

Image of KWA Construction logo.


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

Overhead Door™ Brand Awarded Across Multiple Garage Door and Opener Categories in the 2022 BUILDER Brand Use Study

National survey of contractors, builders and developers identified Overhead Door™ Brand for its industry-leading products and recognizable brand Overhead Door™ Brand, a trusted manufacturer of reliable, high-quality doors and openers for residential, commercial and industrial applications, has once again been recognized by BUILDER magazine’s annual Brand Use Study, receiving the highest ranking for all garage door categories. Ranked by more […]

LATICRETE Appoints Sharon La Riviere to Manager, Digital Marketing

La Riviere to lead the company’s digital marketing communications in North America to build and expand platforms that further educate and promote the organization across all  business segments LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has promoted Sharon La Riviere to Manager, Digital Marketing. Having most recently served as Senior Digital Marketing and Search […]

Fort Worth Alliance District’s Newest Community, Presidium Berkshire Phase I, Now Leasing for Fall Move Ins

Presidium Berkshire is the second of three planned Presidium projects near one of the most sought-after entertainment districts and logistic hubs in North Fort Worth  Presidium, a diversified real estate investment and management firm, is making headway on its three-part, 1,100-unit development plan in North Fort Worth with the leasing of the first phase of Presidium Berkshire. The 340-unit, 352,000-square-foot […]


Our Clients In The News

Presidium to build apartments at former site of Regal Cinemas (Jacksonville Business Journal)

Located at the former Regal Cinemas in Jacksonville, FL, is our client Presidium’s newest development, Presidium Regal. Expected to be completed in late-2023, the 344-unit apartment homes will aim to complement the community’s luxurious modern aesthetic. Read the Jacksonville Business Journal to learn more here.

2022 Mortgage Star Awards (Mortgage Women Magazine)

Patty Wills, CRMP, National Retail Sales Manager for Reverse Mortgage for our client Open Mortgage, was named a 2022 Mortgage Star by Mortgage Women Magazine. The award honors women who are finding ways to inspire, advance and achieve beyond the norm in a male-dominated industry. View the digital issue on page 70 here.

Overhead Door Promotes IDA “Dealer of the Year” (Door + Access Systems)

We continue securing coverage for our client Overhead Door™ Brand with a feature in Door + Access Systems‘s summer issue. In March we shared the news of John R. “Jack” Schrader III, President, CEO and Owner of Overhead Door Company of Lycoming County being named ‘Joe A. Caputo Dealer of the Year’ by the International Door Association. Learn more about […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.