Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in their industries have trusted us


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

Mark Bulmash Joins Presidium As President, Mixed-Use/Master Plan Development

Bringing more than 30 years of experience, Presidium welcomes real estate veteran to spearhead the company’s mixed-use developments   Presidium, a diversified real estate development, investment and management firm, has selected Mark Bulmash as President, Mixed-Use/Master Plan Development. In his role with Presidium, Bulmash will guide the development of quality assets that are well-positioned within a thoughtfully executed mixed-use environment, leading […]

Presidium Completes First Luxury Active Adult Community In Frisco, TX

Located in one of the fastest-growing cities in the nation, Presidium at Edgestone provides a contemporary approach to interior and exterior amenities for active adults Presidium, a diversified real estate investment and management firm, has completed construction on Presidium at Edgestone, a 188-unit, 165,398-square-foot luxury age-restricted active adult community. Presidium at Edgestone is located near more than $5-billion worth of […]

Presidium Named Among the Nation’s Best Places to Work in Multifamily in 2021

For the third consecutive year, Texas-based real estate development, investment and management firm ranked on Multifamily Leadership’s national list. Presidium, a diversified real estate development, investment and management firm, was named as one of the Best Places to Work Multifamily™ in the nation. For three years in a row, Presidium has been included on the Best Places to Work in […]


Our Clients In The News

Presidium Completes Upscale Senior Living Community In Frisco (Dallas Business Journal)

Dallas Business Journal is shining a light on our client Presidium’s recent completion of Presidium at Edgestone. This property is a 188-unit, 165,398-square-foot, upscale age-restricted community on an 18-acre site at 5857 Legacy Drive. Designed by Cross Architects and SeeSaw Creative, the age 62-plus community offers freestanding independent living cottages in addition to an amenity-filled residential building. Read the full article here.

The Future of Mortgage Banking (MReport)

Scott Gordon, the CEO of our client Open Mortgage, shared his expertise on the future of mortgage banking to MReport readers. “The future of mortgage banking has always been reliant on industry leaders proactively seeking new opportunities to grow their business and leverage technology. Finding solutions that help the customer make informed decisions and giving them access to information and […]

$46M Waterfront Apartment Project in Irving Passes Halfway Mark (Dallas Business Journal)

With our client KWA Construction’s recent top out of 880 LYN, KWA is that much closer to their expected completion in October 2021. 880 LYN’s lakeside views are enhanced with vacation-like amenities, including a resort-style pool and spa with grilling stations and private cabanas. A two-story cardio and strength fitness center with floor-to-ceiling glass walls is also part of the […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.