Public Relations

Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.

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Many of the top names in their industries have trusted us


Cooper Koch


Cooper Koch


Cooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Cooper Smith Agency believes these core values make us great.

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The Latest From Our Clients

Wayne Dalton Expands Product Offerings for Model 881 ADV-Xtreme Doors, Providing Increased Safety and Lower Maintenance for Environmentally Controlled Areas

Model 881 ADV-Xtreme doors are now offered with stainless steel packages to improve cleanliness, ideal for food processing facilities. Wayne Dalton, a leading manufacturer of residential and commercial door solutions, has released a new stainless steel upgrade package for Model 881 ADV-Xtreme. The new stainless steel options added to Model 881 ADV-Xtreme doors provide consumers with extended upgrade and design […]

Overhead Door™‎ Brand Offers its First-Ever Residential Exterior Security Shutter

Model 653RX Allura® Security Shutter is designed to secure driveway access from the street or entrance to residential properties and comply with the industry’s highest safety requirement. Overhead Door™ Brand, a leading manufacturer of residential and commercial door solutions, has launched Model 653RX Allura® Security Shutter, the industry’s first UL 325 compliant and listed residential exterior security shutter opener with […]

KWA Construction Break Ground on Reed Parke Apartments

296,175-square-foot complex in Fort Worth suburb will feature 217 units and upscale amenities including outdoor gaming lawn, cyber café, fitness center and more. KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, has broken ground on the Reed Parke Apartments in Burleson, Texas. Developer Sovereign Properties selected KWA Construction to build the 217-unit, 296,175-square-foot multifamily complex on […]


Our Clients In The News

217-Unit Apartment Complex Breaks Ground in Burleson (Fort Worth Business Press)

Our client KWA Construction has broken ground on the Reed Parke Apartments in Burleson, Texas. Developer Sovereign Properties selected KWA Construction to build the 217-unit, 296,175-square-foot multifamily complex on the southern edge of the flourishing Dallas-Fort Worth metroplex. “The Reed Parke Apartments marks the beginning of KWA Construction’s business relationship with Sovereign Properties and our shared commitment to quality construction […]

Construction Complete on High-Profile Apartments in Frisco Square (Dallas Business Journal)

Our client KWA Construction has completed construction on the 280,000-square-foot apartment community Kilby. Located in Frisco Square–one of the most high-profile mixed-use developments in Frisco. “With upscale amenities selected for contemporary living and design that blends modern convenience and vintage charm, Kilby is an excellent example of why Frisco is one of the fastest growing cities in America,” Brian Webster, […]

Open Mortgage Doubles Volume Production And Loan Unit Counts In Two Years (National Mortgage Professional)

Our client Open Mortgage has more than doubled their volume and unit counts in 2020, compared to 2018. The firm attributes the increase in volume and unit counts to record-low interest rates and the increase in homeowner loan adoption. Learn more about our client’s growth by reading National Mortgage Professional‘s article here.


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Cooper Smith Agency. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 830 N. Bishop Ave, Dallas Texas 75208
Email: info@coopersmithagency.com

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@coopersmithagency.com. Resumes sent to any other address will be disregarded.