Phase I of $33 million Watters Creek development complete; will be first large mixed-use project in Texas to be LEED-Certified

Developers designed Watters Creek at Montgomery Farm in Allen, Texas, according to “What Women Want;”
Project includes specialty retail, office space, outdoor dining, a hotel, residential units, green space, public art, outdoor plazas and water features

TBG LogoALLEN, Texas, October 27, 2008 – Phase 1 of Watters Creek at Montgomery Farm, a 1.15 million-square-foot mixed-use development located 30 minutes north of Dallas in Allen, Texas, is complete and open-to-the-public. Watters Creek serves as the town center for the 500-acre master-planned Montgomery Farm residential community, currently under construction. The 52-acre project is pursuing Leadership in Energy and Environmental Design (LEED) certification, and, once awarded, will be the largest LEED-certified mixed-use development in Texas.

Currently, it encompasses 620,000 square feet, including 230 urban multifamily residential units, 90,000 square feet of office space, and 300,000 square feet of retail and restaurant space, 10 of which have outdoor seating with views of the project’s natural landscape.  Future phases of the $333 million mixed-use development will include additional residential, retail, restaurant, office space and a lifestyle hotel.

Targeting upscale women ages 25-55, Watters Creek developer Trademark Property Company conducted female focus groups prior to developing the center to find out “what women want” in a shopping experience. In the end, Trademark executives realized that instead of looking at buildings and facades, women shoppers wanted to be “revitalized and inspired, with something that would also invoke a sense of discovery and whimsy,” said Terry Montesi, Trademark’s CEO. “They said, ‘Transport us to somewhere else.'”  The project team listened, and designed Watters Creek accordingly, in large part by taking full advantage of the existing topography and native landscape.

For example, TBG Partners, the project’s site planner and landscape architect, integrated and leveraged an adjacent flood plain into the design and amenities of Watters Creek, leading to the addition of a nature walk, bike trail connections and a sandstone-lined pond/creek/pedestrian green corridor, which serves as the development’s central focus.  A town green and natural amphitheatre sits below an overlook at the creek’s edge, and across the creek from the stage is the “village green,” a large sloping lawn area that serves as both a place for people to sit while watching luxury water feature installers do their crafty work for upcoming performances and also as a community gathering area for the entire Montgomery Farm community. Large native rocks and boulders sit in the lawn and creek’s edge for people to sit on.

TBG also designed a central plaza that runs parallel to the village green and across from a tall, overflowing pot fountain, which further emphasizes pedestrian connectivity. Existing large trees were preserved and anchor both the village green area and an upper pond environment, which is surrounded by a series of restaurant patios.  The development also incorporated natural and built shaded areas to increase the comfort of visitors and reduce the energy required to cool the buildings during hot Texas weather.  Further, more than 600 native trees as well as native wildflowers and grasses planted along the development’s streets beautify the landscape, conserve water and require reduced maintenance.

In addition to incorporating native landscape into the Watters Creek design, other sustainable or “green” elements that contribute to the project’s LEED certification include increased insulation in walls and ceilings, reflective rooftop systems, the use of recycled and local building materials, and a recycling program for construction and tenants both during and after construction.

Fort Worth-based Trademark Property Company is developing the property as a joint venture with Coventry Real Estate Advisors, Developers Diversified Reality Corporation and Southern Land. Other project team members include Meacham & Apel Architects as the architect of record; TBG Partners and DDG as the landscape and planning architects; Field Paoli as the design architect; Bury + Partners as the civil engineer; and Linbeck as the general contractor.

About TBG

As Texas’ largest landscape architecture and planning firm, TBG designs mixed-use and residential communities, corporate campuses, civic buildings, hotels, resorts, healthcare and educational facilities, city parks and historic sites. With 29 LEED Accredited Professionals on staff, TBG works to incorporate sustainable design principles into each project.  Established in 1987, TBG is now staffed by more than 130 professionals in Austin, Dallas/Fort Worth, Houston and San Antonio.  For more information, please visit www.tbg-inc.com.

About Watters Creek at Montgomery Farm

Watters Creek will serve as the town center for the 500-acre master-planned Montgomery Farm community, currently under construction. Located at the southwest corner of US-75 (Central Expressway) and Bethany Drive in Allen, Texas, the development has one half mile of frontage along US-75 and is visible to more than 180,000 cars per day. To learn more about Montgomery Farm, visit www.montgomeryfarm.com.

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Media Contact: Claire Bloxom
claire@coopersmithagency.com, (214) 329-9191