Daltile renews for fifth season of DIY Network’s “10 Grand in Your Hand”

Popular series shows real homeowners how to cut $10,000 from their renovation projects

 

DALLAS, September 30, 2010 – Daltile, the largest U.S. manufacturer and distributor of ceramic tile and natural stone, has renewed its participation as tile provider for the fifth season of DIY Network’s hit show 10 Grand In Your Hand. This will be Daltile’s fourth season providing tile to the series as part of the brand’s product placement efforts.

Every week, 10 Grand in Your Hand shows real homeowners how to cut $10,000 from their renovation and remodeling projects. In this original series, DIY Network comes into a renovation or remodeling project at the beginning, offering homeowners smart advice on new materials and technologies, plus essential how-to info on doing some of the basic work themselves. (Visit www.diynetwork.com/10-grand-in-your-hand/show/ for more details.)

In addition to the on-camera exposure Daltile receives as the tile is being installed, each product is also featured on DIY Network’s “Marketplace” website (http://marketplace.diynetwork.com), where visitors can search by show and product type to identify the actual products used in any given episode.

As part of Daltile’s ongoing public relations efforts, the company seeks product placement opportunities with popular home improvement and design television programs on Discovery Channel, DIY Network, HGTV, A&E, and most notably ABC’s Extreme Makeover: Home Edition, as well as high-profile showcase homes produced by national magazines, such as Southern Living, Esquire and Better Homes & Gardens.

About Daltile:

Daltile, a division of Mohawk Industries, is the largest manufacturer, distributor and marketer of ceramic tile and natural stone in North America. Headquartered in Dallas, Texas, the company has more than 7,000 employees at its North American facilities and sells its products through a network of more than 250 company-owned sales service centers, independent distributors and leading home center retailers nationwide.

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Media Contact: Cooper Smith
cooper@coopersmithagency.com, (214) 329-9191