I’ve fallen in love with Instagram. Hard. It’s a great way to keep up with friends at a quick glance and to share photos with friends about what I’m up to. (And I’m sure they never grow tired of seeing my beautiful, talented, intelligent children doing the most adorable things any child has ever done ever, right?!)
But what I really love about Instagram is how it’s reminded me about what works best in PR and communicating my clients’ stories through the media.
It’s all about the image: If there’s any way to tell your story with images, do it. The investment in time and resources will pay off. The old adage holds true: “a picture is worth a thousand words” and that couldn’t ring truer in today’s media environment.
Further, people like to see other people’s faces and hear stories about other people’s lives, so make sure that your pic depicts a real, live person benefiting from the use of your product or service. (No more empty dining rooms or boring shots of your product sitting lonely on a white background!)
Keep it short: Hit the high points, be as succinct as you can and talk like the people you’re communicating with, even if it means you don’t list every single feature or hit every talking point. If a reporter wants to know more, he’ll comment/engage…just like your friends do on Instagram.
Don’t overdo the filters: A little cropping and filtering is okay, but overdoing the effects until it no longer resembles reality is annoying and a sure-fire way to earn some major eye rolls. Same for PR: it’s okay to massage your talking points and frame the conversation in a flattering way, but make sure the core truth is still obvious and no one feels duped when reality reveals itself.
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