We’ve rounded up some of our favorite stories from the week including how to master the art of storytelling, the 10 commandments of content marketing, facts and myths about public relations, why project management is a must and how well do brands actually know their social audience.
Stop Writing Yawn-Worthy Content! Mastering the Art of Storytelling (Profnet): On average, viewers will read more than 100,000 words of content every day. Stick out amongst the rest incorporating these tips into your writing.
The 10 Commandments of Content Marketing (PR 2.0): Creating and distributing daily content for your readers is a great way to maintain interest, but it won’t establish much action if they’re not actually engaged. Check out these 10 commandments for developing stand out content.
6 Facts and Myths About Public Relations (PR Daily): Every PR firm and position varies across the industry. However, no matter where you land on the leader board, there are facts and myths that come with being a part of the industry that is public relations.
Why Project Management is a Must for Every PR Pro (Spin Sucks): Project management isn’t a concept exclusive to the PR field, but when used in the communications industry, PR pros can become unstoppable. Here are four tips on how to incorporate stronger project management into your workflow.
How Well Do Brands Know Their Social Audience? (Steam Feed): Top brands are known for producing outstanding, one-of-a-kind campaigns. However, the glitz and the glamor won’t make an impact if they’re not reaching the correct audience.