LATICRETE promotes Sean Boyle to Vice President, Marketing of North American Division

Boyle to focus on organizational strategic marketing, providing innovative solutions to customers

Sean BoyleMarch 30, 2017, Bethany, Conn. — LATICRETE, a manufacturer of globally-proven construction solutions for the building industry, has promoted Sean Boyle to Vice President, Marketing, North America. In his newly created position, Boyle will oversee the continued development and diversification of the company’s integrated marketing communications, marketing information systems, product management and global branding, with a new focus on organizational strategic marketing for the North American Division.

“Sean’s skills and diligence continue to benefit LATICRETE North America and LATICRETE International division alike as we further expand geographically and in our product range,” said Edward Metcalf, President and COO, North American Division. “Given Sean’s vast experience and work ethic, I am confident he will succeed in his new role as Vice President, Marketing, North America.”

Having joined LATICRETE in 2001 as a Product Manager, Boyle most recently served as Senior Director, Marketing & Product Management, directing the development and commercialization of more than 40 new products. As a member of the executive strategic planning team at LATICRETE, Boyle co-led the the identification and integration of multiple acquisitions and a joint venture including LATICRETEⓇ SUPERCAPⓇ, DRYTEK™, STONETECHⓇ, L&M™ Construction Chemicals and SPARTACOTE™. Boyle earned his master’s degree in Marketing at the University of Hartford and a bachelor’s degree in Business Management from Central Connecticut State University.

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LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For over 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit

Media Contact: Alexandra Ruffo, (214) 329-9191