LATICRETE Promotes Ranen Beaver to the International Business Unit

Beaver to assist international business units with technical training and sales support for new products and technologies

Ranen BeaverApril 25, 2017, Bethany, Conn. — LATICRETE, a manufacturer of globally-proven construction solutions for the building industry, has promoted Ranen Beaver to International Technical Services Manager for the International business unit.

In his new role, Beaver will be responsible for providing technical training and sales support to the business unit’s subsidiaries, partners, licensees and distributors. He will work closely with the technical service departments at each global partner location while continuing to collaborate with the North America technical service team, helping to introduce new products and technologies.

“Ranen’s ability to quickly grasp new products and installation techniques combined with his proven track record of providing a high level of responsiveness to customer needs, makes him an excellent and natural fit for this position,” said Erno de Bruijn, President & COO, International.

Ranen joined the LATICRETE team in 2012 as a Technical Service Representative and most recently served as the Senior Technical Service Representative for the company’s Specialty Products business unit.

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LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For over 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit

 Media Contact: Alexandra Ruffo, (214) 329-9191