Building materials public relations firm enlisted by leading garage door manufacturer to manage public relations, social media and product placement efforts for its brands
DALLAS, June 1, 2017 — Dallas-based Cooper Smith Agency has been selected by Overhead Door Corporation, a leading manufacturer of integrated door and operator systems for commercial and residential applications, to handle public relations, organic product placements and social media for the company’s Overhead Door and Wayne Dalton brands.
Utilizing its expertise in the building products industry, Cooper Smith Agency will enhance overall brand awareness for Overhead Door and Wayne Dalton by developing media opportunities within trade, local and national publications while simultaneously sharing news items, success stories and educational content to both brands’ social media platforms. Additionally, Cooper Smith Agency will aggressively pursue product placements on numerous high-profile home makeover television programs such as HGTV Property Brothers, FYI Tiny House Nation and high-profile showcase homes, such as Southern Living’s Idea House.
“Cooper Smith Agency works with some of the most reputable and respected companies in the building materials and home design products industries. Adding the Overhead Door and Wayne Dalton brands to our client portfolio strengthens our agency’s reputation as a go-to expert in building materials public relations,” said Cooper Koch, principal of Cooper Smith Agency.
Cooper Smith Agency provides public relations, social media and product placement services to a wide variety of businesses, largely within the business-to-business and professional services industries. During its decade of experience working with building material companies, Cooper Smith Agency has helped position its clients as the top brands in their respective building, design and construction industries, while placing clients in more than 1,600 home improvement television shows, with more than 6,100 airings.
Cooper Smith Agency’s building materials and home decor expertise includes Daltile, American Olean, Rinnai, Demilec, Soci, Royal Design Studio Stencils, LATICRETE, Blink Blinds + Glass by ODL, Karastan Rugs, WarmlyYours, Mohawk Carpets and Rugs, Urban Floor and Vintage Marquee Lights.
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About Cooper Smith Agency:
From national industry leaders and Dallas-Fort Worth’s largest companies to start-ups and growing enterprises, Cooper Smith Agency provides public relations, social media and product placement services to a wide variety of businesses, largely within the business-to-business and professional services industries, with a particular emphasis on AEC and real estate firms, as well as for many of America’s best-known building products brands.
About Overhead Door Corporation
Overhead Door Corporation, based in Lewisville, Texas, is a leading manufacturer of doors and openers for residential, commercial, industrial and transportation applications. The company has five divisions: Access Systems Division (ASD), which features the Overhead Door and Wayne Dalton brands; The Genie Company, manufacturer of remote-controlled garage door opening systems; Horton Automatics, a manufacturer of automatic entrance systems; TODCO, the largest producer of truck doors for the transportation industry; and Installed Services Division (ISD), which features Creative Door Services in Western Canada and NationServe in the United States. Overhead Door Corporation is a subsidiary of Sanwa Holdings Corporation of Tokyo, Japan. For additional information, visit www.ohdcorporation.com.
Cooper Koch, (214) 329-9191