Weekly Rewind: Our favorite stories from around the web

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Photo Courtesy of PR News

Rough week? We can help. Here are a few of our favorite articles that helped us through this past week, chock full of inspiration, encouragement and insight on how to lead a better public relations career. Happy Friday!

Mind over matter!

Tennis pro Roger Federer has always been a fan favorite, but many thought he would quietly retire after a five year slump without a single Grand Slam tournament victory. Federer proved everybody wrong after his recent win of the Australian Open, and now he is back – better than ever. So how do you pull a comeback in your career?

Here are 3 ways pros can stage a comeback like Roger Federer:

  1. Choose your battles wisely
  2. Work hard, play hard
  3. Build up your support system

The Podcast is Powerful…Don’t Underestimate it.

Podcasts are now bigger than ever (partially thanks to Apple) and have become a key content marketing tool. Since their inception in the early 80’s, podcasts have been dubbed “audioblogs” and can help a brand expand its presence.  Read about how Mike Fishbein, host of popular podcast “This is Product Management,” believes that brands can find new audiences through podcasts.

Words of Wisdom  

“The PR business is an old business”, says Jack Martin, CEO of Hill + Knowlton. Forbes’ article, Cannes Lions Interview: My Conversation With Hill+Knowlton Strategies’ Jack Martin shares Martin’s journey to the top of a global public relations firm, plus his take on creativity, innovation and business integrity involved in the rapidly changing PR world. This is a great read for those who seek a little insight and perspective from a seasoned PR pro.

#joblove

Why do you work in communications? Is it because you are super chatty, love interacting with people, or simply can’t do math? Read what other PR pros had to say when PR News posted, “I work in communications because ____” on their Twitter a few weeks ago.

Hopefully, you can come up with more than 2 likely reasons why you work in communications.