This week we’re highlighting spooky Halloween campaigns and rolling out some tips on how to make your client’s work a graveyard smash.
Make your social media an Eleven
The much anticipated second season of “Stranger Things” has arrived, and the lead up to the return of Netflix’s hit series has been a lesson in A+ social media campaigns. Using a barrage of clips of the upcoming season and even their own video game, Netflix has encouraged hype and kept fans wanting more. Journey further into the Upside Down with PR Daily and catch up on the best parts of the “Stranger Things” campaign.
The Undead Frappuccino
Starbucks’ Zombie Frappucino has been a hit on social media thanks to a colorful monster mash of caramel apple powder and pink powder topped with a pink whipped cream brain. Fans have been posting pictures of the macabre drink since it made its debut this week with rave reviews. PR Daily says the virality of the drink comes from its haunting appearance combined with its frightfully delicious flavor.
Clowns have had a big year capturing our childhood nightmares and running amuck. Burger King plans to capitalize on our horror, and their rivalry with McDonald’s, by offering a free Whopper to anyone dressed like a clown this Halloween. Business Insider says the offer is only valid at select, unfortunate Burger King restaurants across the country.
Tips to be spooktacular
These spooktacular campaigns are within reach for any client. Business 2 Community put together a list full of great Halloween PR ideas like social media listening and ghoulish events to frighten anyone.