Thanksgiving is next week. Enjoy this feast of tips and tricks to make it through the holiday campaign season!
Use your PR skills to rule Thanksgiving
Crisis communications has prepared every PR pro for the stress and chaos that comes with pulling off the best holiday campaign… and handling our relatives.
PRDaily recommends assessing risks and planning ahead to avoid disaster.
Client strategy as good as grandma’s mashed potatoes
Engaging audiences on or around Thanksgiving is a great way for clients to add a personal touch to their content, according to Three Girls Media. They suggest offering tips to enhance the holiday with recipes and decorating trends, while remembering to remain on brand.
Take a break from the food coma
Black Friday has become synonymous with Thanksgiving and in recent years stores have begun to open and start their sales that night rather than on Friday.
However, REI has another plan for what to do after your Thanksgiving nap. The outdoor gear supplier has decided to #OptOutside and is closing its stores on Black Friday— while still paying their employees. Instead of shopping, they’re encouraging shoppers to spend some time in the great outdoors.