It seems like 2018 is only moments away. Our Weekly Rewind takes a look at the biggest upcoming PR trends and what skills will be needed most in the new year.
It’s all about visuals
If we learned one thing this year, it’s that video has become king. Almost 100 million hours of video a day resulted in nearly 8 billion daily views on Facebook. This number is only expected to grow in 2018.
To keep up with the surge of visual storytelling, PR Daily recommends brushing up on video and graphic design skills through online academies.
Ask for help
Let’s face it, nobody is an expert on everything. The PR world is too diverse to juggle expertise in launch PR, crisis management, thought leadership, media relationships and events all at once.
Moving into 2018, Forbes suggests internal PR teams bring in experts to help cover the gaps.
Media relations takes a back seat
Regular old media relations isn’t going to cut it anymore. Although journalists and newsrooms are scaling back and cutting their staff, clients expectations for positive, meaningful coverage aren’t going anywhere. PRNews says PR pros are going to need to step up and start producing more owned and branded media to increase coverage.
Press releases are dead
Stern Strategy has declared that in 2018 the press release will be dead. In its place, they predict a more digitally-focused announcement with videos, graphics and minimal copy. According to Stern Strategy’s article, these are more interactive and allow the viewers to become more immersed in the story you’re sharing.