Public relations pros may be superheroes, but we can attribute that to the help from a few trusted sidekicks. We’re going to let you in on our secret powers by sharing some of our favorite online resources.
As media professionals, our top priority is getting clients in the news. But with all the ways Americans consume news in this digital age, it can be hard to keep track of coverage. Cision is an incredibly helpful resource that allows you to monitor news coverage, track analytics and connect with publications. Cision also regularly hosts free webinars with PR industry leaders, allowing you to continue your education from your desk.
HARO aka ‘Help a Reporter Out’ is a free service that connects reporters to ‘sources’ (us). You can select which industries you want to focus on, and three times daily you will receive an email from HARO with journalist requests. Using HARO, journalists get the information they need for their articles, while you get press coverage.
While many of us have some design skills, starting from scratch with Adobe can be a daunting task when you only need a simple graphic. Save time without sacrificing professionalism by using Canva’s free platform to create visuals for presentations, blog posts, press releases, social posts and much more.
Although we hope to all be experts in AP Style formatting, we are only human and can miss some edits. Grammarly is a free web browser plugin that makes it easy to catch your mistakes. The tool scans for both spelling and grammar mistakes and even offers suggestions as you go. The only downside is that Grammarly is a big proponent of the Oxford comma.
PR pros have a lot on their plates at any given time, but access to tools and resources like these can help to ramp up your production level.