2019 BUILDER Brand Use Study Recognizes Overhead Door™ Brand as the Top Brand in Three Out of Four Categories

The annual survey provides insight on the products most recognized, used and trusted by U.S. builders, developers and contractors 

Overhead Door Brand, one of the leading brands of garage doors and openers for residential, commercial and industrial applications, has been recognized by BUILDER Magazine’s 2019 Brand Use Study as the garage door brand with the highest brand familiarity, the brand used most and the brand with the highest rating, according to more than 1,000 U.S. builders, developers and contractors. 

“Since the company’s inception in the early 1900s, the Overhead Door Brand has been synonymous with product quality, expertise and professional service. Being recognized as the top brand for almost every category validates the hard work our team puts in daily to make sure we maintain our reputation for the next 100 years,” said Christian Morrow, Brand Manager for the Overhead Door™ Brand. “When a construction professional chooses an Overhead Door Brand garage door, they are choosing a brand they can count on for long-term success.”  

 For nearly 30 years, the BUILDER Brand Use Study has been one of the most anticipated industry resources for trends, brand and product information. This year’s study was conducted in collaboration with The Farnsworth Group, a leading industry market research firm, and sheds light on the construction industry’s attitudes towards the products they recognize, use and trust, as well as their overall willingness to try new products. The online survey focused on 51 categories of the home. 

Earlier this year, the Overhead Door Brand also earned its eighth consecutive Women’s Choice Award by WomenCertified for “America’s Most Recommended National Garage Door Brand.” 


About the Overhead Door™ brand 

A brand of Overhead Door Corporation, The Overhead Door brand is one of the most trusted for garage doors and garage door openers in North America. Through its dedicated network of more than 400 Overhead Door Distributors – which operate across the country under “Overhead Door Company” trade names – that provide superior service and expertise to consumers, the brand is easily recognized by its iconic Red Ribbon logo and “The Genuine. The Original.” slogan. For additional information, visit overheaddoor.com.

©2019 Overhead Door Corporation. Overhead Door is a trademark and the Ribbon Logo is a registered trademark of Overhead Door Corporation.


Hanley Wood’s BUILDER is the leading authority in the residential construction industry and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals succeed in today’s market. Learn more, visit builderonline.com.

About Hanley Wood

Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.