Mortgage lender pledges to suspend Facebook advertising in response to the social media giant’s failure to address the proliferation of hate and misinformation on its platform
July 1, 2020 — Open Mortgage, a multi-channel mortgage lender dedicated to empowering the dream of homeownership, has pledged to suspend its Facebook advertising for the month of July in solidarity with Stop Hate For Profit. Open Mortgage stands with the Stop Hate For Profit campaign created as a response to the social media company’s failure to address the proliferation of hate and misinformation on its platform.
“At Open Mortgage we believe better is possible and that’s why we choose to take a stand against the hate and misinformation that has been allowed to spread in the Facebook community. By withholding our money we want to convey that we do not condone racism and inspire reform. We hold firmly to the hope that positive change will happen when we stand together for what is right,” said Scott Gordon, Founder and CEO of Open Mortgage.
Stop Hate For Profit is a campaign created by a coalition of civil rights groups including NAACP, Color of Change, ADL, Free Press, Common Sense Media and Sleeping Giants. It asks corporations to join with them in pausing advertising on Facebook and Instagram for July 2020 to demand the social media giant address racism across their platforms. The requests from the movement include providing greater support to those who have suffered from racism, antisemitism and hate. They also ask that Facebook cease generating revenue from misinformation and harmful content and that they increase safety for members of private groups. For more information, visit: stophateforprofit.org.
About Open MortgageOpen Mortgage is a multi-channel mortgage lender. At Open Mortgage, we believe that better is possible, and we are constantly striving to bring a better mortgage experience for everyone. We are committed to helping families purchase homes. Founded in 2003, Open Mortgage is headquartered in Austin, TX and has retail locations nationwide. For additional information, visit openmortgage.com.