How to Fine Tune Your Brand Voice

One key element to establishing brand recognition is to create and abide by the guidelines of your brand voice. For example, is your brand serious like Rolex or goofy like Jack-in-the-Box? Brand voice establishes a personality that should drive all communications strategies.  Start with your adjectives To determine your brand voice, begin by drafting a list of adjectives that come […]

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Football is Back… and so are the Commercials

Last weekend, football fans pulled out their jerseys, and marketers pulled out all the stops. According to the NFL, each game averages more than 20 million viewers, accounting for 46 of the top 50 most-watched fall shows on TV. That’s a lot of potential consumers! Below are a few of our favorite campaigns so far: Tide – “Not For Laundry” […]

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Pumpable, self-leveling underlayment flattens floors and can be polished

Laticrete, a leading manufacturer of construction solutions for the building industry, recently introduced Supercap SC650-MC, a fine-sanded, pumpable and pourable, low-alkali cement-based, premium self-leveling topping suitable as a high-strength wear surface or underlayment. It’s the first high-volume self-leveling underlayment of its kind that flattens floors while producing durable and low-maintenance finished wear surfaces for an all-in-one solution. Read the full […]

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Marketing to the Modern Woman

The communications industry has come a long way when it comes to marketing to women. Historically, advertisements and branding campaigns were based on marginalizing and alienating women, like the below 1978 ad from Downy. While there is still progress to be made, professionals have finally begun to discover the correct ways to target female shoppers, as this target demographic has […]

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How Arielle Charnas Built a Brand Through Social Media

Arielle Charnas is one of the most well-known fashion influencers in the game, with more than 1.2 million Instagram followers, a blog and a subsequently successful fashion line called Something Navy. Her Nordstrom collection debuted last September, raking in a reported $4 million in sales in a single day, which president Pete Nordstrom claimed to be one of the “most […]

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Cooper Smith Agency Ranked One of North Texas’ Top Public Relations Firms by Dallas Business Journal

Dallas-based PR, social media and product placement firm has earned a spot on the list for more than a decade August 21, 2019 — Cooper Smith Agency, a Dallas-based public relations, social media and product placement firm, has been recognized again by Dallas Business Journal as one of the ‘Top North Texas Public Relations Firms.’ The agency has been included […]

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Brands Earning A’s on Back-to-School Campaigns

Even though the weather is still consistently hitting 100 degrees Fahrenheit in parts of the U.S., summer is coming to a close, meaning America’s second-largest retail season is in full swing.  The back-to-school season is more than backpacks and binders, with brands of all kinds looking to capitalize on the electronics, clothing and more that consumers are prepared to buy. […]

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Why Brands are Choosing Boutique Firms

When choosing a PR firm, there are many factors to consider. First and foremost, you must set aside time to define the role of PR within your organization and the goals you’re aiming to accomplish, whether it’s producing more content, garnering media coverage or re-branding. While the budget is typically next in line, an often-overlooked factor is agency size.  Does […]

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