Kiara Mitchell

Kiara is Cooper Smith Agency's Account Coordinator, otherwise known as the agency's "worker bee". She offers support to each Account Executive with all of their clients.

How Social Media Has Kept the KarJenners on Top

How Social Media Has Kept the KarJenners on Top

Whether you love them or hate them, the KarJenners (Kardashians and Jenners) are, without a doubt, the most famous family in 2019. Before social media was king, the sisters were pros at keeping themselves in the spotlight, but as social continuously dominates the media – and frankly, our lives – they’ve become simply unstoppable. The […]

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JTB Luxury Apartments now leasing units (Jacksonville Daily Record)

JTB Luxury Apartments now leasing units (Jacksonville Daily Record)

JTB Luxury Apartments, a gated community at 8876 AC Skinner Parkway near Southside and Butler boulevards, announced Monday it is leasing units. Read the full article on the Jacksonville Daily Record website.

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What is Social Listening and Why is it Important?

What is Social Listening and Why is it Important?

The key to establishing and maintaining brand awareness is social media. While many brands do well with being present and active on social, more often than not they don’t capitalize on one of the most important elements that social media allows — social listening. TrackMaven defines social listening as “the process of monitoring digital conversations […]

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How PR Has Kept The Last Blockbuster in Business

How PR Has Kept The Last Blockbuster in Business

Remember Blockbuster? In 2009, streaming services like Netflix nailed the former movie giant’s casket shut, forcing them to file for bankruptcy. As streaming services continue to grow in popularity, worldwide subscribers were reported in 2018 to have climbed to 130 million, further proving that streaming is the way of the future. So, how has one […]

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Spring Clean Your Social Media

Spring Clean Your Social Media

Whether you use social media for business or pleasure, it’s easy for your accounts to get bogged down by notifications, spam and out-of-date information. In addition to tidying up your closet and dusting off your blinds, it’s a good idea to polish up your social media game this spring. Reevaluate your social habits If you’re […]

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How Game of Thrones Mastered PR Strategy

How Game of Thrones Mastered PR Strategy

After a nearly two-year wait, this past weekend, 17.4 million people tuned in to the premiere of the highly-anticipated eighth and final season of Game of Thrones. In spite of the delay, the HBO hit was able to maintain, and even enhance, public interest using well-executed PR strategies.   A month out from the Game […]

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Life-Saving Online Resources for PR Pros

Life-Saving Online Resources for PR Pros

Public relations pros may be superheroes, but we can attribute that to the help from a few trusted sidekicks. We’re going to let you in on our secret powers by sharing some of our favorite online resources. Cision As media professionals, our top priority is getting clients in the news. But with all the ways […]

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Construction begins on Fort Worth residential community (Dallas Business Journal)

Construction begins on Fort Worth residential community (Dallas Business Journal)

Construction has begun on a $65 million, five-story, 390-unit contemporary urban residential community in Fort Worth, the largest project of its kind to be built in the Near Southside district.   Get the full story on the Dallas Business Journal website.

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The Power of Print Media

The Power of Print Media

As we swiftly approach the start of a new decade, traditional print media often appears to be obsolete in today’s digital age of news consumption. But according to Canon’s “Print for Action Survey,” conducted by Ipsos, this is far from the truth. The survey found that not only does print influence thinking and action, with […]

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Microinfluencers: Your brand’s new secret weapon

Microinfluencers: Your brand’s new secret weapon

With the number of people on social media expected to exceed 2.77 billion this year, the rising number of social users poses a challenge for companies that aim to target a niche audience. Marketers have begun to utilize a more relatable and accessible group of influencers to tell their stories: the micro-influencer. What is a […]

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