Brands Earning A’s on Back-to-School Campaigns

Even though the weather is still consistently hitting 100 degrees Fahrenheit in parts of the U.S., summer is coming to a close, meaning America’s second-largest retail season is in full swing.  The back-to-school season is more than backpacks and binders, with brands of all kinds looking to capitalize on the electronics, clothing and more that consumers are prepared to buy. […]

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Why Brands are Choosing Boutique Firms

When choosing a PR firm, there are many factors to consider. First and foremost, you must set aside time to define the role of PR within your organization and the goals you’re aiming to accomplish, whether it’s producing more content, garnering media coverage or re-branding. While the budget is typically next in line, an often-overlooked factor is agency size.  Does […]

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What is Co-Branding and Who is Doing it Well?

Co-branding is a strategic partnership between two brands wherein the success of one brand brings success to its partner — in other words, it’s a symbiotic marketing relationship. While there are always new opportunities and partnerships arising, we’ve compiled a few of our favorites of all time that have been particularly beneficial.  GoPro and Red Bull An energy drink company […]

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How to Get Clicks In 4 Easy Steps

When it comes to digital media, clicks are crucial. This makes the task of captivating headlines that much more important than with print. According to QuickSprout, a one-word change in the email subject line can increase click-throughs by up to 46%. Headlines can either draw readers in or cause them to keep scrolling, no matter how incredible your copy may […]

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The Power of Pop-Up PR

Pop-ups have become a prevalent marketing strategy for retailers looking to raise brand awareness and introduce new products. A pop-up shop is a short-term, temporary retail space where brands—oftentimes without a physical presence—can interact in person with current customers and sell products. In doing so, brands are able to create a unique, engaging physical shopping experience centered around a specific […]

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Thought Leadership: The PR Tactic You’re Not Using Enough

Forbes has a two-part definition of a thought leader: A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. A thought leader is an individual or firm that significantly […]

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Our Favorite Campaigns from Cannes Lions 2019

The Cannes Lions International Festival of Creativity, an event honoring the best creative communications and advertising campaigns from around the world, was held last week. The five-day festival honored campaigns of all sorts, from targeted data hijinks to new product launches, there were plenty of exciting PR highlights from the year. Here are some of our favorites.   Burger King: ‘Whopper […]

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Pitch Perfect: Key Factors to an Effective Pitch

Garnering media coverage for our clients is our number one goal as PR pros, meaning that standing out from the pack when pitching is crucial. While many people might think it’s as easy as sending an email, this could not be further from the truth. You must first establish a good rapport with the reporter and convince them that your […]

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How Global Brands are Celebrating Pride Month

In the early hours of June 28, 1969, police raided the New York City gay club Stonewall Inn, a , sparking a riot which led to six days of protests and conflict with law enforcement— inciting national outrage. It was after this event that the gay rights movement was born and June was dubbed Pride Month. While Pride Month is […]

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