The Coop Scoop

Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Public relations pros may be superheroes, but we can attribute that to the help from a few trusted sidekicks. We’re going to let you in on our secret powers by sharing some of our favorite online resources. Cision As media professionals, our top priority is getting clients in the news. But with all the ways […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

As we swiftly approach the start of a new decade, traditional print media often appears to be obsolete in today’s digital age of news consumption. But according to Canon’s “Print for Action Survey,” conducted by Ipsos, this is far from the truth. The survey found that not only does print influence thinking and action, with […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

With the number of people on social media expected to exceed 2.77 billion this year, the rising number of social users poses a challenge for companies that aim to target a niche audience. Marketers have begun to utilize a more relatable and accessible group of influencers to tell their stories: the micro-influencer. What is a […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Writer’s block. It happens to all of us, even in the PR world. While it may seem like the assignment sitting in front of you is doomed to never be completed, there are ways to get out of this funk! We searched the web and found several life-saving tips on how to beat writer’s block. […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Avocado toast-loving, student loan-having millennials are all over the news every day. So, for this Weekly Rewind, we’re going to break down what it means to be a millennial, how PR pros can appeal to them and why a millennial PR pro makes a great new hire. Defining the Millennial In October 2004, researchers Neil […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Friendships are important, especially in the workplace. Behind every successful public relations firm is a strong team that engages in daily collaboration — getting along with your co-workers is essential to get the job done. Do you have an office bestie? Read our Weekly Rewind to see why you should. Culture is Key “Today’s workforce, […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Crises are an inevitable part of PR. To prepare for the unforeseen crisis headed your way, our Weekly Rewind examines some recent PR nightmare and what we can learn from them. Walmart’s Financial Stumble When it comes to releasing good news and bad news, PR pros should consider releasing bad news first and allowing the […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

As many people say, “new year, new me.” We took this phrase to heart and made a list of a few resolutions we think would have a positive impact on our PR careers. What are your New Year’s resolutions? #1 Resolve to be a better writer—in 140 characters or less Year after year, writing proves […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

It seems like 2018 is only moments away. Our Weekly Rewind takes a look at the biggest upcoming PR trends and what skills will be needed most in the new year. It’s all about visuals If we learned one thing this year, it’s that video has become king. Almost 100 million hours of video a […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

At CSA, Christmas is our absolute favorite time of the year! We just can’t get enough of the decorations, lights and revelry that come with the magical time. Our weekly rewind shares a few holiday trends that piqued our interest. Happy Friday! Food for Thought In PR, we’re always calling on our creativity to restructure a […]

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