How Brands Are Using TikTok to Reach Young Audiences

By now, you’ve probably heard of TikTok, the newest social media app to take the internet by storm. The app has accumulated more than 500 million active users over two years and is making headlines as its memes, challenges and songs have gone viral. For example, the country trap hit “Old Town Road” first appeared via a meme on TikTok, […]

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Empower & Elevate: 3 Key Takeaways from the Sprout Social Index

Social media management company Sprout Social released a comprehensive guide to social marketing— The Sprout Social Index, Edition XV: Empower and Elevate. By surveying more than 1,000 social marketing experts about their goals, challenges and expectations, the study aims to understand the full potential of social media and how it can provide the most value to brands. The responses from […]

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How to Fine Tune Your Brand Voice

One key element to establishing brand recognition is to create and abide by the guidelines of your brand voice. For example, is your brand serious like Rolex or goofy like Jack-in-the-Box? Brand voice establishes a personality that should drive all communications strategies.  Start with your adjectives To determine your brand voice, begin by drafting a list of adjectives that come […]

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Football is Back… and so are the Commercials

Last weekend, football fans pulled out their jerseys, and marketers pulled out all the stops. According to the NFL, each game averages more than 20 million viewers, accounting for 46 of the top 50 most-watched fall shows on TV. That’s a lot of potential consumers! Below are a few of our favorite campaigns so far: Tide – “Not For Laundry” […]

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Marketing to the Modern Woman

The communications industry has come a long way when it comes to marketing to women. Historically, advertisements and branding campaigns were based on marginalizing and alienating women, like the below 1978 ad from Downy. While there is still progress to be made, professionals have finally begun to discover the correct ways to target female shoppers, as this target demographic has […]

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How Arielle Charnas Built a Brand Through Social Media

Arielle Charnas is one of the most well-known fashion influencers in the game, with more than 1.2 million Instagram followers, a blog and a subsequently successful fashion line called Something Navy. Her Nordstrom collection debuted last September, raking in a reported $4 million in sales in a single day, which president Pete Nordstrom claimed to be one of the “most […]

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Brands Earning A’s on Back-to-School Campaigns

Even though the weather is still consistently hitting 100 degrees Fahrenheit in parts of the U.S., summer is coming to a close, meaning America’s second-largest retail season is in full swing.  The back-to-school season is more than backpacks and binders, with brands of all kinds looking to capitalize on the electronics, clothing and more that consumers are prepared to buy. […]

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Why Brands are Choosing Boutique Firms

When choosing a PR firm, there are many factors to consider. First and foremost, you must set aside time to define the role of PR within your organization and the goals you’re aiming to accomplish, whether it’s producing more content, garnering media coverage or re-branding. While the budget is typically next in line, an often-overlooked factor is agency size.  Does […]

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What is Co-Branding and Who is Doing it Well?

Co-branding is a strategic partnership between two brands wherein the success of one brand brings success to its partner — in other words, it’s a symbiotic marketing relationship. While there are always new opportunities and partnerships arising, we’ve compiled a few of our favorites of all time that have been particularly beneficial.  GoPro and Red Bull An energy drink company […]

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How to Get Clicks In 4 Easy Steps

When it comes to digital media, clicks are crucial. This makes the task of captivating headlines that much more important than with print. According to QuickSprout, a one-word change in the email subject line can increase click-throughs by up to 46%. Headlines can either draw readers in or cause them to keep scrolling, no matter how incredible your copy may […]

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