The Coop Scoop

Why You Should Include Live Video in Your Brand’s Social Strategy

Why You Should Include Live Video in Your Brand’s Social Strategy

Video has reigned king on social media for a while now, being the most-consumed content across every platform, and experts predict that its growth will continue as it is projected to account for 82 percent of internet traffic by 2022, a growing share of which will take the form of live streaming. Over the past […]

Read More →

Pitch Perfect: Key Factors to an Effective Pitch

Pitch Perfect: Key Factors to an Effective Pitch

Garnering media coverage for our clients is our number one goal as PR pros, meaning that standing out from the pack when pitching is crucial. While many people might think it’s as easy as sending an email, this could not be further from the truth. You must first establish a good rapport with the reporter […]

Read More →

How Global Brands are Celebrating Pride Month

How Global Brands are Celebrating Pride Month

In the early hours of June 28, 1969, police raided the New York City gay club Stonewall Inn, a , sparking a riot which led to six days of protests and conflict with law enforcement— inciting national outrage. It was after this event that the gay rights movement was born and June was dubbed Pride […]

Read More →

Generation Z and the Joy of Missing Out

Generation Z and the Joy of Missing Out

As the youngest millennials move into their mid-twenties, marketers are looking to target the new generation entering the workforce. Generation Z, those born between 1995 and 2015, making them roughly between the ages of four and 24, are the world’s first digital native group born into technology. Never knowing life before the internet, they’ve revealed […]

Read More →

Stranger Things Returns… with a Coca-Cola Partnership

Stranger Things Returns… with a Coca-Cola Partnership

One of Netflix’s most attractive features is its lack of ads, but this doesn’t mean they’re without strategic partnerships with other high-profile brands. Most recently, the streaming powerhouse joined forces with Coca-Cola to promote the new season of Stranger Things, a hit 80s-based sci-fi drama you likely have seen, or at least know about unless […]

Read More →

How Social Media Has Kept the KarJenners on Top

How Social Media Has Kept the KarJenners on Top

Whether you love them or hate them, the KarJenners (Kardashians and Jenners) are, without a doubt, the most famous family in 2019. Before social media was king, the sisters were pros at keeping themselves in the spotlight, but as social continuously dominates the media – and frankly, our lives – they’ve become simply unstoppable. The […]

Read More →

What is Social Listening and Why is it Important?

What is Social Listening and Why is it Important?

The key to establishing and maintaining brand awareness is social media. While many brands do well with being present and active on social, more often than not they don’t capitalize on one of the most important elements that social media allows — social listening. TrackMaven defines social listening as “the process of monitoring digital conversations […]

Read More →

How PR Has Kept The Last Blockbuster in Business

How PR Has Kept The Last Blockbuster in Business

Remember Blockbuster? In 2009, streaming services like Netflix nailed the former movie giant’s casket shut, forcing them to file for bankruptcy. As streaming services continue to grow in popularity, worldwide subscribers were reported in 2018 to have climbed to 130 million, further proving that streaming is the way of the future. So, how has one […]

Read More →

Spring Clean Your Social Media

Spring Clean Your Social Media

Whether you use social media for business or pleasure, it’s easy for your accounts to get bogged down by notifications, spam and out-of-date information. In addition to tidying up your closet and dusting off your blinds, it’s a good idea to polish up your social media game this spring. Reevaluate your social habits If you’re […]

Read More →

How Game of Thrones Mastered PR Strategy

How Game of Thrones Mastered PR Strategy

After a nearly two-year wait, this past weekend, 17.4 million people tuned in to the premiere of the highly-anticipated eighth and final season of Game of Thrones. In spite of the delay, the HBO hit was able to maintain, and even enhance, public interest using well-executed PR strategies.   A month out from the Game […]

Read More →

Top