The Power of Pop-Up PR

Pop-ups have become a prevalent marketing strategy for retailers looking to raise brand awareness and introduce new products. A pop-up shop is a short-term, temporary retail space where brands—oftentimes without a physical presence—can interact in person with current customers and sell products. In doing so, brands are able to create a unique, engaging physical shopping experience centered around a specific […]

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Thought Leadership: The PR Tactic You’re Not Using Enough

Forbes has a two-part definition of a thought leader: A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. A thought leader is an individual or firm that significantly […]

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Our Favorite Campaigns from Cannes Lions 2019

The Cannes Lions International Festival of Creativity, an event honoring the best creative communications and advertising campaigns from around the world, was held last week. The five-day festival honored campaigns of all sorts, from targeted data hijinks to new product launches, there were plenty of exciting PR highlights from the year. Here are some of our favorites.   Burger King: ‘Whopper […]

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Pitch Perfect: Key Factors to an Effective Pitch

Garnering media coverage for our clients is our number one goal as PR pros, meaning that standing out from the pack when pitching is crucial. While many people might think it’s as easy as sending an email, this could not be further from the truth. You must first establish a good rapport with the reporter and convince them that your […]

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How Global Brands are Celebrating Pride Month

In the early hours of June 28, 1969, police raided the New York City gay club Stonewall Inn, a , sparking a riot which led to six days of protests and conflict with law enforcement— inciting national outrage. It was after this event that the gay rights movement was born and June was dubbed Pride Month. While Pride Month is […]

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Generation Z and the Joy of Missing Out

As the youngest millennials move into their mid-twenties, marketers are looking to target the new generation entering the workforce. Generation Z, those born between 1995 and 2015, making them roughly between the ages of four and 24, are the world’s first digital native group born into technology. Never knowing life before the internet, they’ve revealed a unique approach to content […]

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Stranger Things Returns… with a Coca-Cola Partnership

One of Netflix’s most attractive features is its lack of ads, but this doesn’t mean they’re without strategic partnerships with other high-profile brands. Most recently, the streaming powerhouse joined forces with Coca-Cola to promote the new season of Stranger Things, a hit 80s-based sci-fi drama you likely have seen, or at least know about unless you’ve been living under a […]

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How Social Media Has Kept the KarJenners on Top

Whether you love them or hate them, the KarJenners (Kardashians and Jenners) are, without a doubt, the most famous family in 2019. Before social media was king, the sisters were pros at keeping themselves in the spotlight, but as social continuously dominates the media – and frankly, our lives – they’ve become simply unstoppable. The reality TV stars turned beauty, […]

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What is Social Listening and Why is it Important?

The key to establishing and maintaining brand awareness is social media. While many brands do well with being present and active on social, more often than not they don’t capitalize on one of the most important elements that social media allows — social listening. TrackMaven defines social listening as “the process of monitoring digital conversations to understand what customers are […]

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