Weekly Rewind for Oct. 28 - Nov. 1

Weekly Rewind: Our favorite stories from around the Web

It’s Friday and also the first day of November! It feels like October just flew by. Catch up on what you missed this week with a few stories about PR and social media we thought you might find interesting. Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About (HubSpot): Social networks can be a little scary if […]

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Weekly Recap for Oct. 25

Weekly Rewind: Our favorite stories from around the Web

Sometimes it’s not possible to read everything that comes through your RSS feed. We’ve done all the heavy lifting for you and pulled together some public relations and social media stories that caught our eye this week. Happy Friday! When to Tweet It Twice (Inc.): Not all tweets should be retweeted. Let the tweets that didn’t earn as much engagement the […]

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Weekly Rewind: Our favorite stories from around the Web

The weekend is here and we know it’s been a busy one. You can’t always read every story during the week but you can catch up on what you’ve missed with a round-up of public relations and social media stories that caught our attention. Enjoy! The Complete Guide to Twitter Etiquette: With a microblogging platform with 200+ million users, it is essential […]

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3 Things Instagram can teach us about good PR

3 Things Instagram can teach us about good PR

I’ve fallen in love with Instagram. Hard. It’s a great way to keep up with friends at a quick glance and to share photos with friends about what I’m up to. (And I’m sure they never grow tired of seeing my beautiful, talented, intelligent children doing the most adorable things any child has ever done ever, right?!) But what I […]

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The Art of Email inbox

The Art of Emailing The Media

Typically, email is the most common form of communication between a reporter and a PR professional. Therefore, it is important to understand the basic and key elements of emailing with a reporter, especially when pitching a story. These tips will help your email look credible and stand out in an overflowing inbox. Make It Personal Reporters receive an enormous amount […]

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Your Blog Has Been Published, Now What?

By Mina Vu You’ve finished writing your blog and it is now published, what’s next? Don’t let the time and effort you put into your writing go to waste by not taking the extra steps to share and promote your blog. A blog is a powerful resource for any brand and serves as a central hub for your online activities. […]

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What is media?

What IS “Media?” It’s Everything, That’s What.

As little as 10 years ago, when you talked about “media” there were really only three possible things being discussed: television, print (newspapers and magazines) and radio. Nowadays, we use that “media” definition in a much broader, looser context, and things that would have never been considered “media” in the past are at the forefront of how we consume information. […]

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“As Seen On” – Three Powerful Words

“As Seen On.” Three powerful words that are the most underused words in organic product placements. We see it often, a company spends thousands of dollars to have their product on national television and then they don’t do anything to brag about their hard work. Why build a train, if you have no intention of building a track? Using the […]

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3 Healthy Hashtag Habits

By Mina Vu Love them or hate them, hashtags are everywhere, and they’re here to stay. But some users don’t understand what they are, how they work or use them incorrectly. How am I supposed to use them? A hashtag is the symbol we once referred to as the pound sign (#).  When paired together with a phrase hashtags take readers […]

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JCPenney June Book

The last few weeks have been one of the busiest weeks that I’ve had, since adopting kids. In June, national retailer JCPenney published a special Father’s Day edition of its monthly catalog that sparked an international firestorm – one of the photo spreads in the 96-page catalog featured a gay couple with their children. More specifically, it was me and […]

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