Cooper featured in Oak Cliff People

Cooper was the featured in a Q&A for Oak Cliff People, the community newspaper for the area of Dallas where he lives. It’s a fun read, including the best & worst gifts he’s ever gotten, why Dr Pepper is the devil and what he’d write a book about (if he were to ever write one). Click the image below or […]

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Daltile featured throughout Jewel’s house

In early 2011, we worked with the wonderful designer (and our good friend) Kim Lewis to makeover the Stephenville, Texas, home of Grammy award-winning singer Jewel. Daltile’s Manufactured Stone, natural stones and tile were used throughout the rustic home that the singer shares with her rodeo star husband, Ty Murray. Kim knows a thing or two about making over houses […]

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PR Trends for 2012

With the prolonged recession and the continued rise of social media in 2011, a seismic shift in the PR industry towards new media, social media and online marketing that started a couple of years ago was magnified. With the financial pressures on traditional media to stay in business and the general public’s increased reliance on social media to get their […]

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Was the effort worth the PR outcome?

One of my guiding principles of PR is to constantly question whether all press is good press and whether each media outreach effort is worth the return we’ll see from it. I feel strongly that PR should as directly as possible support the business goals for the client, which is usually to sell more of something or get the attention […]

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You’re Announcing Something?

You’re announcing something in a press release? Say it ain’t so! That’s so… obvious. We have a rule at Cooper Smith Agency, we don’t announce that we’re announcing. I’ve never understood why anyone would start a press release by saying “XYZ Company announced today…” Isn’t the entire point of a press release to announce something? At the very least, the […]

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Two-Face(book)’ed

Facebook has grown to become almost as important as a website for most businesses and industries. Unfortunately, the biggest mistake that many people make when they plant their flags in the Facebook frontier is their very first action – they set it up wrong. Specifically, they set their business up with a personal profile instead of a business/fan page. That’s […]

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Begin With The End In Mind

For my first blog post on our new website, I thought I’d start at the end, so to speak. If there’s nothing else you ever listen to me say, this is the one thing I want it to be – “Begin with the end in mind.” To borrow from the world-famous productivity expert Steven Covey, “begin with the end in […]

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