As the youngest millennials move into their mid-twenties, marketers are looking to target the new generation entering the workforce. Generation Z, those born between 1995 and 2015, making them roughly between the ages of four and 24, are the world’s first digital native group born into technology. Never knowing life before the internet, they’ve revealed a unique approach to content […]
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Stranger Things Returns… with a Coca-Cola Partnership
One of Netflix’s most attractive features is its lack of ads, but this doesn’t mean they’re without strategic partnerships with other high-profile brands. Most recently, the streaming powerhouse joined forces with Coca-Cola to promote the new season of Stranger Things, a hit 80s-based sci-fi drama you likely have seen, or at least know about unless you’ve been living under a […]
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How Social Media Has Kept the KarJenners on Top
Whether you love them or hate them, the KarJenners (Kardashians and Jenners) are, without a doubt, the most famous family in 2019. Before social media was king, the sisters were pros at keeping themselves in the spotlight, but as social continuously dominates the media – and frankly, our lives – they’ve become simply unstoppable. The reality TV stars turned beauty, […]
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What is Social Listening and Why is it Important?
The key to establishing and maintaining brand awareness is social media. While many brands do well with being present and active on social, more often than not they don’t capitalize on one of the most important elements that social media allows — social listening. TrackMaven defines social listening as “the process of monitoring digital conversations to understand what customers are […]
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How PR Has Kept The Last Blockbuster in Business
Remember Blockbuster? In 2009, streaming services like Netflix nailed the former movie giant’s casket shut, forcing them to file for bankruptcy. As streaming services continue to grow in popularity, worldwide subscribers were reported in 2018 to have climbed to 130 million, further proving that streaming is the way of the future. So, how has one last Blockbuster in Bend, Oregon […]
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Spring Clean Your Social Media
Whether you use social media for business or pleasure, it’s easy for your accounts to get bogged down by notifications, spam and out-of-date information. In addition to tidying up your closet and dusting off your blinds, it’s a good idea to polish up your social media game this spring. Reevaluate your social habits If you’re running social channels for a […]
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How Game of Thrones Mastered PR Strategy
After a nearly two-year wait, this past weekend, 17.4 million people tuned in to the premiere of the highly-anticipated eighth and final season of Game of Thrones. In spite of the delay, the HBO hit was able to maintain, and even enhance, public interest using well-executed PR strategies. A month out from the Game of Thrones premiere, HBO launched […]
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Life-Saving Online Resources for PR Pros
Public relations pros may be superheroes, but we can attribute that to the help from a few trusted sidekicks. We’re going to let you in on our secret powers by sharing some of our favorite online resources. Cision As media professionals, our top priority is getting clients in the news. But with all the ways Americans consume news in this […]
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The Power of Print Media
As we swiftly approach the start of a new decade, traditional print media often appears to be obsolete in today’s digital age of news consumption. But according to Canon’s “Print for Action Survey,” conducted by Ipsos, this is far from the truth. The survey found that not only does print influence thinking and action, with Americans saying that newspapers are […]
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Microinfluencers: Your brand’s new secret weapon
With the number of people on social media expected to exceed 2.77 billion this year, the rising number of social users poses a challenge for companies that aim to target a niche audience. Marketers have begun to utilize a more relatable and accessible group of influencers to tell their stories: the micro-influencer. What is a micro-influencer? Unlike the traditional social […]
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