The key to establishing and maintaining brand awareness is social media. While many brands do well with being present and active on social, more often than not they don’t capitalize on one of the most important elements that social media allows — social listening. TrackMaven defines social listening as “the process of monitoring digital conversations to understand what customers are […]
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How PR Has Kept The Last Blockbuster in Business
Remember Blockbuster? In 2009, streaming services like Netflix nailed the former movie giant’s casket shut, forcing them to file for bankruptcy. As streaming services continue to grow in popularity, worldwide subscribers were reported in 2018 to have climbed to 130 million, further proving that streaming is the way of the future. So, how has one last Blockbuster in Bend, Oregon […]
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Spring Clean Your Social Media
Whether you use social media for business or pleasure, it’s easy for your accounts to get bogged down by notifications, spam and out-of-date information. In addition to tidying up your closet and dusting off your blinds, it’s a good idea to polish up your social media game this spring. Reevaluate your social habits If you’re running social channels for a […]
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How Game of Thrones Mastered PR Strategy
After a nearly two-year wait, this past weekend, 17.4 million people tuned in to the premiere of the highly-anticipated eighth and final season of Game of Thrones. In spite of the delay, the HBO hit was able to maintain, and even enhance, public interest using well-executed PR strategies. A month out from the Game of Thrones premiere, HBO launched […]
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Life-Saving Online Resources for PR Pros
Public relations pros may be superheroes, but we can attribute that to the help from a few trusted sidekicks. We’re going to let you in on our secret powers by sharing some of our favorite online resources. Cision As media professionals, our top priority is getting clients in the news. But with all the ways Americans consume news in this […]
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The Power of Print Media
As we swiftly approach the start of a new decade, traditional print media often appears to be obsolete in today’s digital age of news consumption. But according to Canon’s “Print for Action Survey,” conducted by Ipsos, this is far from the truth. The survey found that not only does print influence thinking and action, with Americans saying that newspapers are […]
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Microinfluencers: Your brand’s new secret weapon
With the number of people on social media expected to exceed 2.77 billion this year, the rising number of social users poses a challenge for companies that aim to target a niche audience. Marketers have begun to utilize a more relatable and accessible group of influencers to tell their stories: the micro-influencer. What is a micro-influencer? Unlike the traditional social […]
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Remedies for writer’s block
Writer’s block. It happens to all of us, even in the PR world. While it may seem like the assignment sitting in front of you is doomed to never be completed, there are ways to get out of this funk! We searched the web and found several life-saving tips on how to beat writer’s block. Just Go For It Even […]
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Weekly Rewind: Our favorite stories from around the web
Avocado toast-loving, student loan-having millennials are all over the news every day. So, for this Weekly Rewind, we’re going to break down what it means to be a millennial, how PR pros can appeal to them and why a millennial PR pro makes a great new hire. Defining the Millennial In October 2004, researchers Neil Howe and William Strauss defined […]
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Weekly Rewind: Our favorite stories from around the web
Friendships are important, especially in the workplace. Behind every successful public relations firm is a strong team that engages in daily collaboration — getting along with your co-workers is essential to get the job done. Do you have an office bestie? Read our Weekly Rewind to see why you should. Culture is Key “Today’s workforce, especially among millennials, rates companies […]
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