LATICRETE-Skim-Lite

LATICRETE Adds Skim Lite to Skim-Coat Offering (Floor Trends Magazine)

Floor Trends Magazine helps share our client LATICRETE‘s newest product Skim Lite. The product provides reliable solutions for the evolving flooring market and improves the company’s existing skim-coat offerings by providing reliable underlayment that’s made simple for the installer and consumer. Read more on Floor Trends Magazine here.

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For the 10th Consecutive Year Overhead Door™ Brand Earns Women’s Choice Award® for ‘America’s Most Recommended Garage Door Brand’

National survey by WomenCertified® reports thousands of women recommend Overhead Door™ Brand to friends and family.   During their 100th year anniversary, Overhead Door™ Brand has earned the 2021 Women’s Choice Award® by WomenCertified Inc® for ‘America’s Most Recommended Garage Door Brand’ for the 10th consecutive year — an honor based on customer ratings and a national survey distributed to […]

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LATICRETE Launch of MVIS™ Lite Wall Float (Commercial Construction & Renovation)

Our client LATICRETE has launched MVIS™ Lite Wall Float, a super lightweight mortar developed with the installer in mind. With it being half the weight of traditional type S mortars, MVIS Lite Wall Float is safer and easier to handle. “As a pre-blended formula, it doesn’t require any jobsite batching and is half the weight of traditional bags of mortar, […]

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LATICRETE Launches “Rapid Recovery” Awareness Campaign to Provide Fast-Acting Solutions for a Rebounding Construction Industry

Leading manufacturer provides the recovering economy with nearly 100 rapid curing and multifunction solutions to finish construction jobs faster with less manpower LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a new awareness campaign to combat the tightening timelines of a construction market working toward recovery. Through a focused effort toward educating installers […]

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LATICRETE Enhances Resinous Flooring system with SPARTACOTE™ FLEX XPL Low Gloss

SPARTACOTE™ FLEX XPL Low Gloss eases work for the installer with its quick return-to-service while providing an attractive, less reflective finish LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE FLEX XPL Low Gloss, a high solids, low VOC and minimal odor polyaspartic coating for both decorative and protective applications. SPARTACOTE FLEX XPL […]

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LATICRETE Appoints Joseph Rizzo as Associate Director of Sales, Concrete Remediation

Seasoned sales leader brings more than 30 years of experience to the fast growing NXT®, SUPERCAP® and Specialty Mortar product brands LATICRETE, a leading manufacturer of globally-proven construction solutions for the building industry, has named Joseph Rizzo as Associate Director of Sales, Concrete Remediation. In this role, Rizzo will lead the LATICRETE sales team in the creation and execution of […]

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LATICRETE Improves Safety for Installers by Launching 3701 Lite Mortar and 3701 Lite Mortar R

New LATICRETE lightweight mortars are easier to transport and contain no harmful respirable crystalline silica LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched 3701 Lite Mortar and 3701 Lite Mortar R. The formula was crafted from carefully selected polymers, Portland cement and lightweight aggregates, and does not require the use of a latex […]

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Wayne Dalton Opens Louisville Sales Center

New sales center to serve garage door dealers in the region with higher levels of service and decreased lead times  Wayne Dalton, a leading manufacturer of residential garage door and commercial door solutions, has opened a new sales center in Louisville, Kentucky, to serve as a distribution hub for the company to expand its market share throughout Kentucky and Indiana, […]

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Thought Leadership: The PR Tactic You’re Not Using Enough

Forbes has a two-part definition of a thought leader: A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. A thought leader is an individual or firm that significantly […]

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