LATICRETE Kicks Off SPECTRALOCK® 1 “Pick 1” Sweepstakes to Celebrate the Most Evolutionary and Versatile Pre-Mixed Grout on the Market

One lucky winner will have the grand prize choice of a truck, a boat with a trailer or a once in a lifetime vacation June 29, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a prize promotion for its U.S. and Canadian customers (excluding Quebec) to celebrate the launch […]

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LATICRETE Launches “Rapid Recovery” Awareness Campaign to Provide Fast-Acting Solutions for a Rebounding Construction Industry

Leading manufacturer provides the recovering economy with nearly 100 rapid curing and multifunction solutions to finish construction jobs faster with less manpower June 24, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched a new awareness campaign to combat the tightening timelines of a construction market working toward recovery. Through […]

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Avoiding Moisture In Construction Projects

Dustin Prevete, the Senior Product Manager for our client LATICRETE, shared his expertise on the costly and dangerous impact moisture can have on a construction project. “Damp or wet environments can also degrade the structure’s physical stability. Rusting metal beams, rotting wood barriers and floors and other effects can be costly and dangerous. In fact, moisture intrusion is one of […]

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New Developments in Grout and Mortar Technology (Floor Covering Installer)

Art Mintie, the Senior Director of Technical Services for our client, LATICRETE, recently discussed the new technology trends the tile and stone industry are developing for materials like grout and mortar. With a more significant focus on safety, efficiency and innovation, LATICRETE is at the forefront of creating products to better their industry. Read Floor Covering Installer’s full article here.

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LATICRETE Creates Leadership Community during the COVID-19 Pandemic

The Senior Vice President of Sales and Marketing at LATICRETE Ron Nash shared his views on the current COVID-19 situation and new ways to help industries stay connected, like Facebook groups. “I started a Facebook group where tile industry experts can share/discuss their business operating status and impact. The group is meant to be an open channel for those in […]

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LATICRETE Enhances Resinous Flooring system with SPARTACOTE™ FLEX XPL Low Gloss

SPARTACOTE™ FLEX XPL Low Gloss eases work for the installer with its quick return-to-service while providing an attractive, less reflective finish April 6, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE FLEX XPL Low Gloss, a high solids, low VOC and minimal odor polyaspartic coating for both decorative […]

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LATICRETE Appoints Joseph Rizzo as Associate Director of Sales

LATICRETE has named Joseph Rizzo as Associate Director of Sales, Concrete Remediation. In this role, Rizzo will lead the Laticrete sales team in the creation and execution of strategy for all aspects of concrete remediation sales. “Concrete remediation is one of the fastest moving business segments for Laticrete. Joseph’s established experience in generating sales growth and maximizing profits are essential […]

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LATICRETE Appoints Joseph Rizzo as Associate Director of Sales, Concrete Remediation

Seasoned sales leader brings more than 30 years of experience to the fast growing NXT®, SUPERCAP® and Specialty Mortar product brands April 1, 2020, Bethany, Conn. — LATICRETE, a leading manufacturer of globally-proven construction solutions for the building industry, has named Joseph Rizzo as Associate Director of Sales, Concrete Remediation. In this role, Rizzo will lead the LATICRETE sales team […]

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LATICRETE Introduces LATICRETE® SELECT-BOND™

Our client, LATICRETE, has recently launched a unique, innovative product that delivers real value to both the distributor and installer. “A first-of-its-kind product, LATICRETE® SELECT-BOND™ is a game changer for all tile and stone adhesive needs. The base adhesive works well for the majority of applications and the enhancements allow customization never seen in the market before.” -Jon Scott, LATICRETE […]

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