Life-Saving Online Resources for PR Pros

Public relations pros may be superheroes, but we can attribute that to the help from a few trusted sidekicks. We’re going to let you in on our secret powers by sharing some of our favorite online resources. Cision As media professionals, our top priority is getting clients in the news. But with all the ways Americans consume news in this […]

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Top-Ranked Dallas PR Firm Cooper Smith Agency Expands Team with Account Executive Aubrey Schumacher

Schumacher to lead multiple accounts as an Account Executive for clients in real estate, construction and personal finance industries April 1, 2019 – Dallas-based public relations, social media and product placement firm Cooper Smith Agency recently hired Texas-native Aubrey Schumacher as an Account Executive to service clients Presidium, Open Mortgage and KWA Construction,. “We are always on the hunt for […]

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The Power of Print Media

As we swiftly approach the start of a new decade, traditional print media often appears to be obsolete in today’s digital age of news consumption. But according to Canon’s “Print for Action Survey,” conducted by Ipsos, this is far from the truth. The survey found that not only does print influence thinking and action, with Americans saying that newspapers are […]

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Microinfluencers: Your brand’s new secret weapon

With the number of people on social media expected to exceed 2.77 billion this year, the rising number of social users poses a challenge for companies that aim to target a niche audience. Marketers have begun to utilize a more relatable and accessible group of influencers to tell their stories: the micro-influencer. What is a micro-influencer? Unlike the traditional social […]

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