LATICRETE Introduces SPARTACOTE™ FLEX XPL for Decorative and Protective Applications Requiring Extended Working Time

SPARTACOTE FLEX XPL is engineered to retain a low viscosity, providing better flow and settling, easing the work of the installer for a quick turnaround October 25, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched SPARTACOTE™ FLEX XPL, a high solids, low VOC and minimal odor resinous floor coating […]

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LATICRETE Expands Resinous Flooring and Decorative Coating Systems Product Line

Leading manufacturing company adds 14 new SPARTACOTE™ SKUs for the most comprehensive line of products available to produce a customizable, seamless floor October 15, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has expanded its diverse family of SPARTACOTE™ resinous flooring and decorative coating systems to offer customers the most comprehensive […]

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LATICRETE Founds Henry B. Rothberg Endowed Scholarship to Benefit Future Skilled Workers

Leading manufacturing company commits $25,000 to students enrolled in the masonry craft specialization program at American College of Building Arts September 5, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has established an annual $25,000 merit-based scholarship available for students enrolled in the masonry craft specialization program at the American College […]

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LATICRETE Leads Industry with the Fastest Shower/Mortar Bed System on the Market

When combined, HYDRO BANⓇ Quick Cure and Quick Cure Mortar Bed shorten the entire lead time of a project, saving contractors both time and money August 29, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched HYDRO BANⓇ Quick Cure, a liquid-applied, ready-to-use waterproofing membrane, and Quick Cure Mortar Bed, […]

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LATICRETE International, Inc. Acquires Remaining Interest in LATICRETE SUPERCAP, LLC

Acquisition to boost business to more effectively promote LATICRETE® SUPERCAP® concrete remediation solutions across North America August 21, 2018, Bethany, Conn. — LATICRETE International, Inc., a leading manufacturer of globally proven construction solutions for the building industry, has acquired the remaining interest in the LATICRETE SUPERCAP, LLC joint venture to fully integrate the businesses under one umbrella and invest additional […]

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Cooper Smith Agency secures product placement on HGTV’s Property Brothers for eighth consecutive season

Leading PR and product placement firm places Wayne Dalton garage doors on HGTV’s hit series   June 25, 2018 – For the eighth consecutive season Dallas-based public relations, social media and product placement firm Cooper Smith Agency has successfully placed a client on HGTV’s hit series Property Brothers. Wayne Dalton, a leading manufacturer of residential and commercial garage doors, contributed […]

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LATICRETE Introduces READY-TO-USE Grout for Construction Professionals Seeking Superior Color Consistency and Excellent Stain Resistance

No mixing or sealing required, making READY-TO-USE Grout an ideal solution for efficient everyday grouting needs June 20, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally-proven construction solutions for the building industry, has introduced READY-TO-USE Grout, an advanced professional-grade, ready-to-use grout that delivers superior color consistency and excellent stain resistance. To save time and money on the jobsite, […]

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